Social Studies James Monroe - 1396 Words

Lindsay Jones March 7, 2016 Social Studies James Monroe On April 28, 1758, James Monroe was born in a town of Westmoreland County, Virginia. His parents Spence Monroe a farmer and carpenter and his mother Elizabeth Jones Monroe had seven children. Monroe was the oldest of all his siblings and was home schooled. His mother was his teacher until 1769, at the age of eleven, Monroe attended his first school, Campbeltown Academy. James had thought that he would inherit his father s farm, but in the year of 1774 Spence Monroe died. That same year, at the age of 16, Monroe applied to the College of William and Mary in Williamsburg, Virginia. Monroe dropped out of school in the year of 1776 to enlist in the Continental Army. When fighting in the Battle of Trenton, James was injured, and for the rest of his life, he had shrapnel stuck in his shoulder. Even with his injury, Monroe continued to fight with the army pushing through the rough winters at Valley Forge from the years 1777 to 1778. As governor of Virginia, Thomas Jefferson took young Monr oe under his guidance when teaching him about the law during the year of 1780. Jefferson encouraged his close friend Monroe to become involved with politics. Monroe passed the Virginia bar in 1782 and was elected to Virginia s House of Congress. A year after being elected to the house, Monroe served in the Continental Congress from 1783 to 1786. During this time, young eighteen-year-old Elizabeth Kortright, daughter of well-known NewShow MoreRelatedRoosevelt Corollary Of The Doctrine1245 Words   |  5 PagesRoosevelt Corollary to Monroe Doctrine Theodore Roosevelt, often referred to as â€Å"Teedie† (Watts 1) was an American statesman, explorer, naturalist, author, soldier, and a reformer who served as the twenty-sixth President of the United states from 1901 to 1909. Roosevelt was born October twenty-seventh, 1858 in Manhattan, New York City and died January sixth 1919 Cove Neck, NY. (Watts 1) He was the second of four children, his father, Theodore Sr. was a businessman and philanthropist. His motherRead MoreEssay on Political Science864 Words   |  4 Pagesof Political Science being an actual science. Furthermore, there are opposing viewpoints between political science scholars as to the discipline being a social science or a synthesis of natural and social science. One such academic; Charles Merriam asserts that political science has the characteristics of both sciences, because it adapt the study of human behavior to provide an analysis of political institutions. Political scientists in theory espouse the noti on that political science borrows elementsRead MoreJames Madison The Power of One1345 Words   |  5 Pagesthink of when you hear the name James Madison? Do you think of the Father of The Constitution? Or, do you think of the Fourth President of the United States of America? James Madison, born March 16, 1751 in Port Conway Virginia. He was the oldest of 11 children. He was a little man of about 5’4† would be one of the most influential leaders of the newly established America. Ranked by historians alongside Lincoln and Washington, James Madison would change the economic, social, political, and world standingsRead MoreThe Democrats And The Whigs Were Polar Opposites Essay1545 Words   |  7 PagesTime Period 4 Study Guide 1. The Democrats and the Whigs were polar opposites of each other and believed strongly in different aspects of the federal government, economy, and state. The Whigs were mainly a conservative group which believed in a strong active government that protected industry through tariffs and wanted internal improvements such as canals, railroads, and telegraph lines as well as to promote public education. The Whigs also favored both Northern and Southern manufacturing and agricultureRead MoreEssay The Creation of the American Republicn - James Madison1169 Words   |  5 PagesThe Creation of the American Republicn - James Madison James Madison prided himself on his knowledge from books and theories. Madison was born into a class of Virginia planters. His father was the wealthiest landowner in Virginia and it was known that Madison would lead a financially secure life. This factor helped him in his pursuit of education. He gained opportunities to go to elite schools because of his status. Madison was ambitious and he graduated from the College of New Jersey a year earlyRead MoreStanley Milgram s Influence On The Human Mind872 Words   |  4 Pagesborn in New York City on August 15th, 1933 to a family of Jewish immigrants. He attended James Monroe High School, with another famous future psychologist, Philip Zimbardo. Reportedly, Milgram was a determined kid and he managed to graduate high school in just three years. In 1954, he continued on to earn his Bachelor s in Political Science from Queens College. From there, he proceeded to earn his Ph.D. in Social Psychology in 1960 at Harvard University. During his t ime at Harvard, Milgram spent aRead MoreCase Study : Manager And Assistant Branch Manager1126 Words   |  5 PagesCase Study Migration Project J.P. Morgan Chase Yaritza Tejada November 23, 2014 Monroe College MG-201 Research Methods †¢ Interview-Branch Manager and Assistant Branch Manager (names listed in references) †¢ Internet research (websites listed in references) †¢ The History of JP Morgan Chase book †¢ Notes Case Study Migration Project J.P. Morgan Chase Co. HISTORY Since 1799, J.P. Morgan Chase has been a leader in finance. It is one of the world’s oldest, greatest and known financial institutionsRead MoreThe Wayfarer, A Technical Revolution894 Words   |  4 Pagesgenuine originality, a new definition of sunglasses, a mid-century classic to rival Eames chairs and Cadillac tail fins. This distinctive trapezoidal frame spoke a non-verbal language that hinted at unstable dangerousness, but one nicely tempered by the study arms which, according to the advertising, gave the frames a masculine look (.......) With bayley compares the ray-ban with two american design icons: The Eames chairs and the Caddilac fins. Which was according to Rayban itself the Wayfarers edgyRead MoreStanley Milgram s Theory Of Social Psychology1098 Words   |  5 Pages Stanley Milgram was a well-known intelligent American social psychologist. He was born August 15, 1933 in New York. Before the presents of Stanley Milgram his parents Samuel and Adele Milgram were Jewish immigrants from the Eastern part of Europe. Around that time in Europe that was when Adolf Hitler was on the rise so Milgram parents hurried and fled to New York in America (Blass, 2004). While being in New York Milgram parents both had jobs as a baker and raised him and his other two siblingsRead MoreUsing Signing Statements1328 Words   |  6 Pages(2007) infers that the affluent antiquity of the U.S. presidency is confused with illustrations of presidents endeavoring to practice their influence through this apparatus. The initially arc hived utilization of the signing statement is when President Monroe issued an announcement to ensure his presidential privilege. Be that as it may, the instrument did not turn into a generally utilized vital weapon until the Reagan organization had the capacity to get it included into the administrative history (Kelley

Shylock Villain or Victim - 1043 Words

‘The Merchant of Venice’ is a play set in Italy in the late 16th Century, written by William Shakespeare. One of the main characters in the play is a cunning Jewish moneylender named Shylock. Shylock is part of a race that was discriminated against, despised and hated for their religion. In the beginning of the play Shylock makes an unsettling bond with a well-known, good and generous man named Antonio. Shylock has always had a grudge against Antonio because he is trusting; he lends money without interest, taking away Shylock’s business. He is also a Christian. We know that we can never trust Shylock to have any feeling of consideration towards Antonio, when he says, ‘If I can catch him once upon the hip, I will feed fat the ancient†¦show more content†¦However, although Shylock may be a merciless character, he is hated by everybody, discriminated against, spat upon, for his race alone; because he is a Jew. Shylock’s hatred for Antonio is som ewhat justified when he describes how he has been treated by the Christian. ‘You call me misbeliever, cut-throat dog, and spit upon my Jewish gabardine.’ However all Antonio answers to this, is, `I am as like to call thee so again, to spit on thee again, to spurn thee to.’ He tells Shylock not to lend the money as a friend but rather as an enemy; that if he breaks the bond himself he will have no difficulty in taking the penalty. After this scene we are left with a feeling of sympathy for Shylock and question whether he really deserves all the hatred he receives. When Jessica, Shylock’s daughter, is running away from him, we feel exhilaration in this escape from persecution; a belief that she is doing the right thing and we urge her on. When Shylock first finds her missing, the play does not show Shylock himself in distress but rather Solanio describing the scene, to encourage the audience to laugh at the old man. However, we should know that Shylock did feel this distress and later tells Solanio and Salarino that, ‘My daughter is my flesh and my blood.’ We also sympathise with Shylock when Jessica stole a ring given to him by his late wife and traded it for a monkey. ‘It was a turquoise; I had it of Leah when IShow MoreRelatedShylock: Villain or Victim6154 Words   |  25 PagesShylock: Victim or Villain? He is a Jewish moneylender who earns his living by charging interest on money he loans (like modern banks). He often speaks prose in the play, which marks him out as an outsider. He is persecuted by all the non-Jews he knows: He tells Antonio, suffrance is the badge of all our tribe. He is verbally abused and bullied by most characters in the play and is called cruel names including villain with a smiling cheek, cut-throat dog, bloody creditor, damned inexecrableRead MoreWas Shylock A Victim Or A Villain1719 Words   |  7 Pagesone that is portraying various peoples lives throughout Venice and Belmont. During the course of the play there is a concentration of thoughts and emotions towards the character Shylock, a Jewish usurer, this is the very character that we shall be concentrating the question in the title on. In most scenes the character Shylock has to deal with a lot of racial discrimination, which has at modern times become unacceptable to most people. Elizabethan society was largely anti-Semitic and as such the audienceRead MoreShylock as a Victim of Villain Essay2293 Words   |  10 PagesShylock as a Victim of Villain Throughout the play ‘The Merchant of Venice’ there are constant references to various characters and the way they relate to one another, however there is no character so diverse and so complex as Shylock’s character. Shakespeare tries to portray Shylock in a number of ways however I believe his main focus in the play, is on his villainous side. This may be portraying the time of Shakespeare where ethnic minorities likeRead MoreShylock: A Ruthless Villain or a Persecuted Victim.1165 Words   |  5 PagesA villain in a play is a â€Å"character whose evil actions or motives are important to the plot† and a victim in the terms of this play is â€Å"a person who has come to feel helpless and passive in the face of misfortune or ill-treatment†. Shylock in Merchant of Venice is a Jewish moneylender and Jewish people during Shakespearean time were looked down upon, treated unfairly with no respect. Shylock in Merchant of Venice is portrayed as how a stereotypical Jew would be portrayed as, a villain and an antagonistRead More Shylock : a Villain in appearance, a Victim at heart Essay2014 Words   |  9 Pagescharacter could have both good and evil aspects, creating a complex personality. In The Merchant of Venice, by William Shakespeare, there is an example of one of those characters. Shylock could be one of the most controversial characters ever created. Some pe ople believe he is a victim, while others say he is a villain. In order to trace this idea we should know why people in the Elizabethan era hates Jews. Rodrigo Lopez was a Jew of Portuguese decent, who fled to England in 1559 where he workedRead MoreThe Character of Shylock as a Victim or Villain in The Merchant of Venice1527 Words   |  7 PagesThe Character of Shylock as a Victim or Villain in The Merchant of Venice Do you consider the character of shylock to be a victim or villain in the play The Merchant of Venice? Shylock is one of the most interesting, memorable and debated characters in the play â€Å"The Merchant of Venice†. In many ways this is because he is both a victim and a villain. Shylock was made a laughing stock of and is ridiculed by the Christians because he was Jewish. The Jewish communityRead MoreEssay The Merchant of Venice Shylock Villain or Victim777 Words   |  4 PagesShylock, Villain or victim? The Merchant of Venice June 8th, 2011 In the play The Merchant of Venice Shylock is supposed to be the protagonist, the definition of protagonist is; the leading character or a major character in a drama, movie, novel, or other fictional text. But the way Shylock is portrayed is more along the lines of being both victim and villain. Shylock is out for one pound of Antonio’s flesh which will in the end kill Antonio and the flesh will do him no good anyway. But heRead MoreThe Merchant of Venice: Is Shylock a Villain or a Victim? Essay846 Words   |  4 PagesIn this essay I will try to discover is Shylock a villain or a victim, in the William Shakespeare play â€Å"The Merchant of Venice† It is difficult to say if Shylock is a complete villain or a victim, as his character is complex and ambiguous. However, it is difficult to view Shylock as anything other than a devious, bloodthirsty and heartless villain in the majority of the play. There are a few points in the story where he can be viewed as victimised, as most Jews were at that time, but ShakespeareRead MoreIs Shylock Victim Or Villain in William Shakespeares The Merchant of Venice763 Words   |  4 PagesIs Shylock Victim Or Villain in William Shakespeares The Merchant of Venice William Shakespeare wrote the Merchant of Venice in the Elizabethan period. The play is about Shylock, a Jewish money lender ¡: trying to make a living and survive in a community that despises him and marginalias him. Before the plot even starts, Shylock is condemned for being a Jew, and a moneylender. Jews were forbidden to be successful businessmen in Venice, so the only occupation open to him Read MoreIs Shylock The Villain Or Victim In The Merchant Of Venice By William Shakespeare1411 Words   |  6 PagesCharacter Analysis Shylock Is Shylock the villain or the victim in the Merchant of Venice? In the play the ‘Merchant of Venice’ by William Shakespeare the antagonist Shylock is both the victim and the villain. Shylock is a Jewish moneylender and is initially portrayed as anger filled and bloodthirsty but as the play continues we begin to see him as more human and his emotions become more evident. As the antagonist, Shylock is a fearful adversary to Antonio, the protagonist. But as good begins to

Eleanor Roosevelt Once Said... free essay sample

Eleanor Roosevelt once said, â€Å"Friendship with oneself is all important because, without it, one cannot be friends with anybody else in the world.† As I have grown up from an awkward, unhappy young teenager to an older, more confident version of my former self, I have learned that before I can love anyone else, that I must love myself. The transition between elementary and middle school was one of the hardest things I have ever had to go through. I was at that awkward stage; I had painfully nerdy glasses, and shiny braces that seemed to condemn me to a life of geekdom. During the summer before my sixth grade year, I grew three inches. Needless to say, I hadn’t exactly grown into my legs, and I tripped over my feet more times than I could count. My situation didn’t exactly lend itself to self-love, and my demeanor reflected it. We will write a custom essay sample on Eleanor Roosevelt Once Said or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page On my first day, I dressed in an orange shirt and jeans, and I braved out of our house to an environment full of new faces and opportunities. Shyly, I entered the school and scoured every corner for a familiar face. Unfortunately, I did not know a soul, and I did not have the confidence to introduce myself to any of the other kids. Already, they had created exclusive groups, each one I was not a member of. Eventually, everyone walked to their respective classes, and I was one of the first students in the classroom. Slowly, the other students filtered in. I barely had the self-confidence to look any of them in the eye, much less attempt to make conversation with one of them. Although none of my old friends were in my first five classes, I managed to plow through the day with a bit of optimism. In fifth grade, I had made some new friends despite my shyness. I thought that maybe I would make some new friends in middle school. And, slowly but surely, I did – just not as quickly as I would have liked. As my middle school career progressed, I became less gawky and more confident in my appearance. My braces were removed to reveal straight and perfect teeth, and contacts replaced my glasses. I made more friends by smiling my eighth grade year than I did in my entire sixth grade year. I realized I had to love myself before I could ever like anyone else. I began to see what many others had realized before me; to be happy, I would have to be my own best friend. As I began ninth grade, my first year of high school, I worried that my middle school nightmare would return. Mentally, I chastised myself for even dreaming I would revert to my old introverted self. I had become my own best friend, and, even now, I always know I can rely on myself. This experience has helped to make me into a stronger individual who is kinder to those around me – you never know what your neighbor might be going through in life. No matter how difficult my middle school years were for me, I will never regret them. I look at all my friends today and realize I would be nothing without the friendship I gained through befriending my toughest critic: myself.

So Blinded By Thine Love free essay sample

A paper which analyzes the theme of destructive love in F. Scott Fitzgeralds novel The Great Gatsby. The paper describes the destructive love theme in F. Scott Fitzgeralds The Great Gatsby. It shows how the love mirage is perfectly exemplified in the story of Gatsby and Daisy: Love lost, love missed, love found, love dismissed. The paper shows how love gives the character Gatsby the ambition to succeed in life, and eventually how it destroys him and kills him. No force or emotion is more powerful than idealized love. Only love can blind a man until he has no conscious level of life, logic, or sorrow. Love is an irresistible, mindless emotion that warms the heart into a pulp of sentiment. This force precipitates an everlasting high that erases time, making its victim feel bubbly and nauseous with gaiety, feeding off of a precious memory. Submerged in fascination, one can bask in admiration of another for years at a time, laughing at those he has wasted. We will write a custom essay sample on So Blinded By Thine Love or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Any man would comfortably invest all his money in sweet nothings, merely for the sake of impressing his beloved. Such an innocent, cute candor, love can be. How delectable it must feel to be considered a ladys knight in shining armor! Do it all, till she cry My brave warrior, I must have you! And you will indeed get the girl and carry her away, as Gatsby did in Fitzgeralds novel. She will be instantly yours or until she discovers your double-edged sword.

Philosophy Personal Statement Writing Strategies Essay Example

Philosophy Personal Statement Writing Strategies Essay Example Philosophy Personal Statement Writing Strategies Essay Philosophy Personal Statement Writing Strategies Essay A personal statement is an admission test that every individual has to go through while applying to a university to pursue advance studies. It provides a perfect opportunity to the individual to outshine other intelligent candidates and secure a place in the academia of his choice. It helps you to sell yourself to the academy and demonstrate to the officers of the board of admission that you are a committed and a best suited candidate. During the admission seasons, hundreds of applications are sent to the universities and only a handful of those applications are accepted. It is obvious that they have limited seats in every department. An appealing philosophy personal statement is the only thing that can help you maximize your chances of securing a limited seat in the philosophy department. Writing an appealing statement surely seems a bit daunting to each one of us. However, with a little planning, preparation and devotion you can carry out this bit daunting task easily. Take a brief look at the following strategies for writing engaging and winning personal statements. Before your being jotting down letters in your statement, it is essential that you first take note of important elements that need to be inserted in it. These elements include your inspiration for choosing the field of philosophy, future aspiration, work experience related to the field, traits and details of your personal skills. Also, list down all the key points you wish to discuss in the statement. After completing your first rough draft, ask someone to go through the statement carefully and give you their honest feedback. The introduction will discuss what influenced you to engage in this complex field. Not many individuals these days go for this field so why you want to study or explore this field. Discuss why you are so interested in exploring it. Tell them what aspects of the philosophy subject intrigue you most. Remember that a winning personal statement should provide the admission committee your education background. It should discuss your characteristics and distinctive qualities. Explain them why you are so passionate about this field and provide supporting evidence of your passion for it. Remember that when you will ask to come for an interview you may probably be asked to answer some questions which are taken from the personal statement. Therefore make sure that you don’t include anything in the statement that you wouldn’t feel convenient discussing during the interview. Also make sure that you don’t fill the empty spaces in the statement with irrelevant details for the sake of meeting the length requirement. If you feel that you might not be able to cope with the word count, describe some of your traits or skills in more detail. However, ensure that the details provided in it are to the point and germane.

Molecular Geometry Definition in Chemistry

Molecular Geometry Definition in Chemistry In chemistry, molecular geometry describes the three-dimensional shape of a molecule and the relative position of the atomic nuclei of a molecule. Understanding the molecular geometry of a molecule is important because the spatial relationship between atom determines its reactivity, color, biological activity, state of matter, polarity, and other properties. Key Takeaways: Molecular Geometry Molecular geometry is the three-dimensional arrangement of the atoms and chemical bonds in a molecule.The shape of a molecule affects its chemical and physical properties, including its color, reactivity, and biological activity.The bond angles between adjacent bonds may be used to describe a molecules overall shape. Molecule Shapes Molecular geometry may be described according to the bond angles formed between two adjacent bonds. Common shapes of simple molecules include: Linear: Linear molecules have the shape of a straight line. The bond angles in the molecule are 180Â °. Carbon dioxide (CO2) and nitric oxide (NO) are linear. Angular: Angular, bent, or v-shaped molecules contain bond angles less than 180Â °. A good example is water (H2O). Trigonal Planar: Trigonal planar molecules form a roughly triangular shape in one plane. The bond angles are 120Â °. An example is boron trifluoride (BF3). Tetrahedral: A tetrahedral shape is a four-faced solid shape. This shape occurs when one central atoms has four bonds. The bond angles are 109.47Â °. An example of a molecule with a tetrahedral shape is methane (CH4). Octahedral: An octahedral shape has eight faces and bond angles of 90Â °. An example of an octahedral molecule is sulfur hexafluoride (SF6). Trigonal Pyramidal: This molecule shape resembles a pyramid with a triangular base. While linear and trigonal shapes are planar, the trigonal pyramidal shape is three-dimensional. An example molecule is ammonia (NH3). Methods of Representing Molecular Geometry Its usually not practical to form three-dimensional models of molecules, particularly if they are large and complex. Most of the time, the geometry of molecules is represented in two dimensions, as on a drawing on a sheet of paper or a rotating model on a computer screen. Some common representations include: Line or stick model: In this type of model, only sticks or lines to represent chemical bonds are depicted. The colors of the ends of the sticks indicate the identity of the atoms, but individual atomic nuclei are not shown. Ball and stick model: This is common type of model in which atoms are shown as balls or spheres and chemical bonds are sticks or lines that connect the atoms. Often, the atoms are colored to indicate their identity. Electron density plot: Here, neither the atoms nor the bonds are indicated directly. The plot is a map of the probability of finding an electron. This type of representation outlines the shape of a molecule. Cartoon: Cartoons are used for large, complex molecules that may have multiple subunits, like proteins. These drawings show the location of alpha helices, beta sheets, and loops. Individual atoms and chemical bonds are not indicated. The backbone of the molecule is depicted as a ribbon. Isomers Two molecules may have the same chemical formula, but display different geometries. These molecules are isomers. Isomers may share common properties, but its common for them to have different melting and boiling points, different biological activities, and even different colors or odors. How Is Molecular Geometry Determined? The three-dimensional shape of a molecule may be predicted based on the types of chemical bonds it forms with neighboring atoms. Predictions are largely based on electronegativity differences between atoms and their oxidation states. Empirical verification of predictions comes from diffraction and spectroscopy. X-ray crystallography, electron diffraction, and neutron diffraction may be used to assess the electron density within a molecule and the distances between atomic nuclei. Raman, IR, and microwave spectroscopy offer data about the vibrational and rotational absorbance of chemical bonds. The molecular geometry of a molecule may change depending on its phase of matter because this affects the relationship between atoms in molecules and their relationship to other molecules. Similarly, the molecular geometry of a molecule in solution may be different from its shape as a gas or solid. Ideally, molecular geometry is assessed when a molecule is at a low temperature. Sources Chremos, Alexandros; Douglas, Jack F. (2015). When does a branched polymer become a particle?. J. Chem. Phys. 143: 111104. doi:10.1063/1.4931483Cotton, F. Albert; Wilkinson, Geoffrey; Murillo, Carlos A.; Bochmann, Manfred (1999). Advanced Inorganic Chemistry (6th ed.). New York: Wiley-Interscience. ISBN 0-471-19957-5.McMurry, John E. (1992). Organic Chemistry (3rd ed.). Belmont: Wadsworth. ISBN 0-534-16218-5.

Molecular Geometry Definition in Chemistry

Molecular Geometry Definition in Chemistry In chemistry, molecular geometry describes the three-dimensional shape of a molecule and the relative position of the atomic nuclei of a molecule. Understanding the molecular geometry of a molecule is important because the spatial relationship between atom determines its reactivity, color, biological activity, state of matter, polarity, and other properties. Key Takeaways: Molecular Geometry Molecular geometry is the three-dimensional arrangement of the atoms and chemical bonds in a molecule.The shape of a molecule affects its chemical and physical properties, including its color, reactivity, and biological activity.The bond angles between adjacent bonds may be used to describe a molecules overall shape. Molecule Shapes Molecular geometry may be described according to the bond angles formed between two adjacent bonds. Common shapes of simple molecules include: Linear: Linear molecules have the shape of a straight line. The bond angles in the molecule are 180Â °. Carbon dioxide (CO2) and nitric oxide (NO) are linear. Angular: Angular, bent, or v-shaped molecules contain bond angles less than 180Â °. A good example is water (H2O). Trigonal Planar: Trigonal planar molecules form a roughly triangular shape in one plane. The bond angles are 120Â °. An example is boron trifluoride (BF3). Tetrahedral: A tetrahedral shape is a four-faced solid shape. This shape occurs when one central atoms has four bonds. The bond angles are 109.47Â °. An example of a molecule with a tetrahedral shape is methane (CH4). Octahedral: An octahedral shape has eight faces and bond angles of 90Â °. An example of an octahedral molecule is sulfur hexafluoride (SF6). Trigonal Pyramidal: This molecule shape resembles a pyramid with a triangular base. While linear and trigonal shapes are planar, the trigonal pyramidal shape is three-dimensional. An example molecule is ammonia (NH3). Methods of Representing Molecular Geometry Its usually not practical to form three-dimensional models of molecules, particularly if they are large and complex. Most of the time, the geometry of molecules is represented in two dimensions, as on a drawing on a sheet of paper or a rotating model on a computer screen. Some common representations include: Line or stick model: In this type of model, only sticks or lines to represent chemical bonds are depicted. The colors of the ends of the sticks indicate the identity of the atoms, but individual atomic nuclei are not shown. Ball and stick model: This is common type of model in which atoms are shown as balls or spheres and chemical bonds are sticks or lines that connect the atoms. Often, the atoms are colored to indicate their identity. Electron density plot: Here, neither the atoms nor the bonds are indicated directly. The plot is a map of the probability of finding an electron. This type of representation outlines the shape of a molecule. Cartoon: Cartoons are used for large, complex molecules that may have multiple subunits, like proteins. These drawings show the location of alpha helices, beta sheets, and loops. Individual atoms and chemical bonds are not indicated. The backbone of the molecule is depicted as a ribbon. Isomers Two molecules may have the same chemical formula, but display different geometries. These molecules are isomers. Isomers may share common properties, but its common for them to have different melting and boiling points, different biological activities, and even different colors or odors. How Is Molecular Geometry Determined? The three-dimensional shape of a molecule may be predicted based on the types of chemical bonds it forms with neighboring atoms. Predictions are largely based on electronegativity differences between atoms and their oxidation states. Empirical verification of predictions comes from diffraction and spectroscopy. X-ray crystallography, electron diffraction, and neutron diffraction may be used to assess the electron density within a molecule and the distances between atomic nuclei. Raman, IR, and microwave spectroscopy offer data about the vibrational and rotational absorbance of chemical bonds. The molecular geometry of a molecule may change depending on its phase of matter because this affects the relationship between atoms in molecules and their relationship to other molecules. Similarly, the molecular geometry of a molecule in solution may be different from its shape as a gas or solid. Ideally, molecular geometry is assessed when a molecule is at a low temperature. Sources Chremos, Alexandros; Douglas, Jack F. (2015). When does a branched polymer become a particle?. J. Chem. Phys. 143: 111104. doi:10.1063/1.4931483Cotton, F. Albert; Wilkinson, Geoffrey; Murillo, Carlos A.; Bochmann, Manfred (1999). Advanced Inorganic Chemistry (6th ed.). New York: Wiley-Interscience. ISBN 0-471-19957-5.McMurry, John E. (1992). Organic Chemistry (3rd ed.). Belmont: Wadsworth. ISBN 0-534-16218-5.

Marketing Essay Example | Topics and Well Written Essays - 1000 words - 5

Marketing - Essay Example The main purpose of corporate strategy is to find ways to optimize the current business portfolios of a firm and how this can be changed to meet the stakeholder’s changing interests (Sudi,2003). An organization or a firm will have numerous business and operations ranging from a single industry to multiple industries. Hence, the corporate strategy can not be developed without integrating the various business strategies of a firm. Overall objectives and aims of an organization are formulated based on the overall functions and operations of an organization. Any corporate strategy that is developed without taking into account the various operations or businesses will fail to achieve the overall organizational objectives and aims. Also the goals and objectives of an organization must not be isolated but must be designed in a manner to achieve the vision of the organization, and must be interrelated. The corporate strategy is aimed at achieving this vision (Gallagher, 2010). Four ke y dimensions Asking the right question would determine the dimension of a well –developed business strategy. ... This key dimension determines the role of an organization in the market, the type and kind of products that they must put out or the type of service that is intended to be provided to the customers. What? To achieve a pre-dedicated objective and aim, what are the measures that must be undertaken must be seriously focused for the final goal achievement. This must include intervention from all aspects of the business and must involve the inclusion of role of newer technology, competition, the effect of globalization, the customers demand, the demographic trends and health care sector in terms of organizational staff well being. Hence the â€Å"what† answers the key portion of the plan. Who? Putting the right person to the job is as important measure in attainment of targets through proper guidance and leadership role. The leadership spectrum ranges from individual reasoning like planning, analysis, monitoring, evaluation and control. And these can be achieved through experience within an organization. The second feature that an employer must have is emotions that determine the quality of the person in terms of crisis. Hence the answer must be formulated on who would do the specific job and gain results for the organization. How? The execution of the plan must be addressed with this part of the question. All previously planned goals must be implemented for the achievement of objective and aims set by the organization. For this to happen six key supporting features must always be part of implementation process, which are ongoing actions planning, organization structure, development of human resource, the annual plan, monitoring and control and a overall linkage that combines all aspects of the implementation. An

DIGITAL TECHNOLOGY Essay Example | Topics and Well Written Essays - 1750 words

DIGITAL TECHNOLOGY - Essay Example Technology has a very wide range ranging from the simple tools such as the wooden spoon to the very complicated gadgets such as a particle accelerator and technological changes involved the evolution from using the simple tools to the application of the very complicated and detailed machines used today. The changes in technology has not only affected the education sector but the community as a whole as it has enhanced development in advanced technologies, led to the rise of leisure class among other effects. Technology started way back in the early stone age periods when man used his little knowledge and experience to make simple tools for various purposes and such tools greatly changed his way of ;living and from them there has emerged new knowledge enhanced the creation of newer and better tools and machines. The Stone Age revolutionized into the copper and bronze ages which was basically smelting of the two metals though such an invention had very limited impact to the society as the metals were rare and as such Iron Age emerged with the smelting of iron technology. Thin saw the production of more strong, lighter and less expensive tools. With its associated advantages, iron technology was quickly advanced and gave rise to ancient technology which produced the greatest advancements in engineering and technology. Inventions in this technology included ramps for use during construction, invention of the wheel, cuneiform form of writing, seismological detectors, multi-tube seed drill, myriad inventions, invention of the natural gas as a source of fuel among other sophisticated inventions. Ancient technology marked the gate through into the industrial revolution that was basically characterized by the development of the steam engine that had massive effects in the textile, mining and transport sector. Inventions of telegraphy, incandescent lamps and steam ships were made during this period. After the

Swingline Stapler Essay Example for Free

Swingline Stapler Essay The Swingline Heavy Duty Stapler is an office supply, more so than a household item. A casual attempt to purchase a heavy duty stapler online (e.g., Amazon or eBay) makes it clear that there are numerous sellers of this product other than Swingline. Names like Stanley Bostitch, Sparco, Paper Pro, Hunt, Arrow, and Rapid, to name a few; and this list doesn’t include the models offered by the brick-and-mortar retailers like Office Max, Office Depot, and Staples. A more extensive search would only add to the list. Searching by brand within any of these online sites, however, pretty consistently reveals Swingline as the brand with the most choices; and more often than not, Stanley Bostitch falls into second on the list by product count. This anecdotal evidence hints that collectively, Swingline and Stanley Bostitch may very well have a strong share of a crowded market; oligopoly or monopolistic competition – it could go either way. Page 2 In terms of establishing the price for its heavy duty stapler, it is important to Swingline to price it reasonably close to its many substitutes. The competitors for this product provide a â€Å"range† of prices that serve as a boundary for Swingline to use in determining the price for its product – a feature of monopolistic competition. Based on the brand listing information, I would expect that a major competitor, Bostitch, is the one that Swingline pays most attention to – Swingline’s pricing decisions are somewhat dependent on the expected response of Bostitch. This is a characteristic of an oligopoly. In one sense, it can be argued that a heavy duty stapler is a standardized product – it serves one function. Due to this, there is not a significant amount of advertising done to try to differentiate the Swingline Heavy Duty Stapler from its competitors. Sellers in monopolistic competition and oligopoly both advertise to point out product differences, but standardized products exist primarily in oligopoly and perfect competition; so, in this regard, oligopoly seems to be the correct fit. On the other hand, attempts are made to give us the perception that the heavy duty staplers are indeed different. Paper Pro, for example, tells us this about one of their models: â€Å"Patented unique staple-driving technology provides the power to drive a staple through up to 65 sheets of paper with the press of just two fingers.† Yet a different Paper Pro brand tells us: â€Å"80% Easier than other heavy duty staplers†. Not to be outdone, Swingline counters with a pitch for its complementary product: â€Å"70 sheet staple capacity with Swingline Optima High Capacity staples†. Add different sizes, shapes, and colors, and a case can be made for product differentiation. This would seem to bring monopolistic competition back into the mix. Finally, on the surface, it seems that barriers to entry would be minimal. The production of a stapler does not require a high level of technology or a significant amount of financial capital. For a new seller to successfully penetrate the existing market, however, it seems they would need to have a price advantage due to the relatively standardized nature of the product. The ability of Swingline and Stanley Bostitch to match any new competitor’s â€Å"sale† price could effectively limit entry into this market. Based on this criterion, a case can be made for both monopolistic competition and oligopoly. In conclusion, it seems that characteristics of both monopolistic competition and oligopoly are present. This would put the market for heavy duty staplers somewhere in the middle of the competitive continuum: perhaps some oligopoly-type behavior by Swingline and Stanley Bostitch, but more like monopolistic competition overall. Given what I perceive to be as an inability to earn a positive economic profit over time, I’ll hang my hat on monopolistic competition.

The Effect Of The Russian Orthodox Religion On The Cult Essays -- essa

The Effect of the Russian Orthodox Religion on the Cult Orthodox Christianity has had an immense effect on the culture of Russia. The adoption of the Orthodox faith from Constantinople by Prince Vladimir in 988 introduced cultural influences that profoundly affected the Russian consciousness. As the people embraced Orthodoxy it developed a uniquely Russian flavor and rooted deep in the fertile Russian soul. Orthodoxy had a major impact on politics, art, and nearly every other aspect of Russia's culture. Orthodoxy helped forge Russia's world view and defined her place in the world. The church affected the thought patterns and motivations of a whole culture and changed the way Russians thought about themselves and the ways that they lived their lives.   Ã‚  Ã‚  Ã‚  Ã‚  The church acted as a unifying factor for the Russian nation. Church holidays and fasts enriched and brought meaning to the cycle of seasons and sowing in the subsistence society. Russians possessed a deep religious faith and from it they derived a sense of purpose in the universe and the promise of salvation. The church nourished and preserved the culture of Russia during centuries of internal strife and foreign intervention. Orthodox people feel a strong sense of community and brotherhood towards one another through a shared bond of faith. As a result of this emphasis on community, the rights of the group tend to take precedence over the rights of the individual in Russian culture. The Orthodox and Catholic faiths had an adversarial relationship for years. As this rift deepened and grew increasingly antagonistic, the rift between the East and the West also grew. The difference in religion between Russia and Europe can largely explain the vast differences that developed in their cultures.   Ã‚  Ã‚  Ã‚  Ã‚  The Tsar of All Russia derived his power and right to rule from his status as God's chosen representative on earth. As it is God alone who bestowed power on the tsar, it was in the best interest of the monarchy to protect and promote the church. This conception of the tsar possessing a divine right to rule contributed to the political passivity of the Russian people. In the Byzantium tradition the concept of symphonia defined the relationship between the church and the state and acted as a balance on the unlimited power of the tsar. As the head of the church and the... .... Those who refused to change their rhythms of worship were called Old Believers and they were executed and silenced by the authorities. The Old Believers insisted on following the old forms because they feared committing heresy. The way they saw the situation was that Rome had fallen because of heresy. Moscow was the last seat of Orthodoxy and if Russia fell from the grace of God, it would mean the end of the world. The basic issue in the schism was the relationship between the Russian and Orthodox churches. Some felt that since Russia had adopted Orthodoxy from Byzantium she should remain a ‘junior partner'. Others felt that it was Russia's destiny to be a leader and to free her Eastern brethren.   Ã‚  Ã‚  Ã‚  Ã‚  The Orthodox relegion has been essential to the people to bring them a sense of hope and destiny and a glimpse of heaven on earth. The choice of Orthodoxy was as influential as the Mongul Yoke on the formation of the Russian character. Orthodoxy brought the people a lot of joy, created a sense of community, intensified the countries isolation, created beautiful art, started wars, complicated politics, and best of all, reminded the people to love each other.

Nursing Practice Act Essay

I came to realize just how fare we have come. My article includes information on the scope of practice for the nursing profession. The’re alson many different responsabilities of nurses, and the exams and prcedures they go though to become licensed are something else. There are a lot of things that a person can do to lose their license. The’re are also many avenues you can take in nursing, there are a lot of opertunities to grow. The definition of Nursing Practice is to provide individuals and groups with nursing care requiring specialized knowledge, judgment, and skill derived from the principles of biological, physical, behavioral, social, and nursing sciences. A nurses scope of practice focuses on identifing patterns of human responses to actual or potential health problems amenable to a nursing regimen. They are to execute a nursing regimen through the selection, performance, management, and evaluation of nursing actions, assessing health status, and to provide health counseling and health teaching. The scope of practice includes administering medicatons, treatments, and to execute regimens that are by authorized personal. The scope of practice also includes teaching, administering , supervising, delegating, and evaluating nursing practice. The standards related to the RN’s responsibilities in implementing the nursing process and as a member of the nursing profession is to be knowledgable in your work, always use the best possible route, and always make informed decisions. An advanced practice nurse is a registered nurse who has been certified under a certain chapter to practice in a certain field, by the board of nursing. They have certified registered nurse anesthetist, clinical nurse specialist, certified nurse- midwife, and certified nurse practitioner. Nurse practitioners have to also obtain prescriptive authority, which grants them the authority to prescribe medication. The nursing licensure requirements for a new graduate is first to send in an application for the licensure. The application has to include evidence that the applicant has completed requirements of a nursing education program approved by the board or approved by another jurisdiction’s board that regulates nurse licensure. The application will also include information requied by the board. There will be an application fee required by section 4723. 08 of the revised code. You also have to pass a background check that was brought into effect after June 1, 2003. The board of nursing may revoke, suspend or refuse to grant a nursing license, if a person is found by the board to have committed fruad in passing an examination required to obtain the license. A nurse can also have there license suspended or revoked if caught selling, giving away, or administering drugs or therapeutic devices for other than legal and legitimate therapeutic purposes. To renew a license that was issued for a two-year renewal period you have to have 24 hours of continuing nursing education. At least one hour of the education must be directly related to the statutes and rules pertainig to the practice of nursing in this state. The law and rule that sets the requirements for schools of nursing is section 4723. 07. Section 4723. 07 explains the different precedures and precautions that have to be taught to maintain proper sanitation and cleanliness. Handeling and disposal of needles and other sharp instruments. Wearing and disposal of gloves and other protective garments and devices. All in all the responsibilities of the Ohio state Board of Nursing is to assume and exercise all the powers and perform all the duties required of it by chapter 4723. In the nursing world everything has to go through the Board of nursing and they decide everything by vote. The board of nursing follows specific guidelines that are all mentioned with in the Nursing Practice Act and it is constantly changing. To continue on into advanced practice nursing you have to aquire your masters degree. It is also illegal to call yourself an RN with out being licensed but the board of nursing. The Nursing practice Act is where you want to look to find out what you have to do to get certain licenses and certifications.

James Bond: Standing the Test of Time Essay

My fellow film enthusiasts, just like the contemporary version of this iconic drink, the core formula of any Bond film can be seen as a ‘shaken not stirred’ concoction of girls, guns, gadgets and villains all revolving around the essential main character, James Bond. Like the classic martini it is this formula which has been, when necessary, enhanced and refined to represent changing societal values, attitudes and beliefs from 1962 to present. This ability to sustain the longevity of the franchise by appealing to contemporary audiences is why Bond can be seen to stand the test of time. The evolution of films throughout the franchise can best be illustrated when examining two Bond movies which are more than four decades apart; Sean Connery’s 1964 Goldfinger, and Daniel Craig’s 2006 Casino Royale. These films specifically highlight two main elements of the Bond formula; the character portrayal of James Bond and the depiction of women in society and how they have evolved to suit the taste buds of the particular time. The most obvious, yet fundamentally important aspect of the Bond franchise is the construction of 007 himself, James Bond. The construction of Bond is a complex fabric, sewn with puns and audaciously graceful remarks, then taken and intricately fused with his uncompromising skills as an ‘MI6 assassin’. These traits portray him as a hero who provides a level of escapism, while still being implicitly understood by contemporary audiences. In Goldfinger, Connery’s handsome, resourceful and collected Bond flagrantly dismisses women when he has to attend to ‘man talk’. He must also ironically resort to physically restraining himself from indulging in any sexual temptations. This era of film strongly appealed to viewers who were looking for a respite from the pseudo-American toughness which was obligatory to male protagonist films of the 1960s, characterised by such movies as Clint Eastwood’s Dirty Harry and Paul Newman’s Cool Hand Luke. We again see Bond’s tongue-in-cheek humour when he retorts â€Å"I must be dreaming† after being introduced to Goldfinger’s personal pilot Pussy Galore. This inability to refrain from speaking a man’s ‘inner monologue’ and his failure to accept Galore is unaffected by his charm, is characteristic of a man who is a product of a pre-feminist society. Bond is a man who audiences are willing to accept can engage the problems of the world, can seduce any woman along the way, and win. Turn the clock forward to Casino Royale in 2006 and we find the birth of a new sophisticated, masculine yet emotionally vulnerable Bond. Craig transforms Bond into a man who has lost none of the wit, pithy comebacks or refined repertoire found in the Connery Bond. He is however no longer the emotionally detached killer depicted in Goldfinger. By 2006 he is a man who wears the burdens of his actions. Bond is repeatedly subjected to the strict, almost dictatorial command of females such as M.  Threatened to have his status of ‘00’ revoked and plainly exposed by M, where she states â€Å"utter one more syllable I’ll have you killed† Bond is displayed as almost a ‘liability’ to the British secret service. He is portrayed as a man who is driven to play by his own rules, yet still cautiously walks the line of bureaucracy; arguably a modern day J. Edgar Hoover. Upon meeting Vesper Lynd, the leading Bond girl of the film, Bond immediately engages her in hyper-critical verbal parry where each person attempts to uncover emotional experiences from the other’s past. Their critical conversation reaches its climax when Bond replies â€Å"you’re not my type† to which Vespa retorts â€Å"smart† â€Å"single†¦Ã¢â‚¬  illustrating Bond is able to finish a conversation with no sexual resolve, depicting a man who is more interested in a mental challenge rather than a sexual resolution. A man who now could arguably live up to the elevated social expectations of women such as Germaine Greer. This new Bond reflects the changes in societal attitudes when men are expected to be in touch with their inner selfs and their emotions, a trait which is mirrored in other contemporary films such as Bruce Willis’s Die Hard 4. . Although glamorous women are an essential part of the core formula, their portrayal has evolved over time in accordance with changing societal attitudes and beliefs displayed by contemporary audiences. Connery’s Bond in Goldfinger would be viewed today as nothing more than a misogynistic dinosaur who uses and objectifies women for no greater purpose than sexual pleasure. This is deliberately obvious within the first scene of Goldfinger where Bond seduces, and then uses a woman as a human shield whilst defending himself against his enemies; portraying her life as having less value and being more dispensable than his. This objectification of women is again depicted by Goldfinger’s inauspiciously named pilot and commander of his female aerial squadron, blonde bombshell and judo expert Pussy Galore. She is a female who could be depicted more accurately as a coordinator of a burlesque troop rather than covert military operatives. Galore is blatantly explicit with Bond when she states â€Å"you can turn off your charm, I’m immune. † Bond takes this sexual fend as a challenge rather than a rejection, as he continues to force himself upon her, highlighted by their fight and subsequent sexual interaction. If this encounter was to be emulated in a modern film, today’s society would view this as unacceptable conduct, both verbally and physically, as it is blatantly offensive towards women’s rights. Whatever happened to no means no? This segment of Goldfinger however would have appealed to the contemporary era of a 1960s audience, as behaviour such as this was viewed as politically and socially correct, however not necessarily accepted, at that time. This objectification and stereotyping of women has been challenged in social and feminist movements from the late 1960s through to the present day. Speakers such as Naomi Wolf and Susan Faludi have inspired and enlightened women to demand equal rights and illustrated how they have previously been socially and physically dominated by men. Women are now well educated, self sufficient, authoritative and independent; exemplified by M’s statement in Casino Royale, â€Å"I report to the Prime Minister and even he’s smart enough not to ask me what we do. Have you ever seen such a bunch of self-righteous, ass-covering pricks? † This obliterates the ideals that women need to be chaperoned by men in order to make executive decisions. This new image of capable and headstrong women, symbolised by M and Vepser Lynd, is the defining statement from a post-feminist society. Portrayed not as a ‘disposable’ Bond girl, Vesper can be seen to reach a level of emotional attachment to Bond whereby she exposes a mutual vulnerability previously not depicted in earlier films. It is this human connection that a contemporary educated audience now expects. This mix of powerful yet emotionally susceptible women is also clearly paralleled in other contemporary movies such as the women of Sex and the City. The adaptation, modification and the overall evolution of the James Bond franchise has always been in pursuit of the same goal; depicting a current, contemporary and desirable Bond for a modern audience. Just like the classic martini it is this core formula which has been enhanced and refined from 1962 to present. This ability to sustain the longevity of the franchise by appealing to the tastes of contemporary audiences is why Bond, the man of all the right words, the man with the ‘golden gun’ will continue to inspire and captivate audiences until the end of time.

A Differentiating Between Market Structures Table and Questions Essays

A Differentiating Between Market Structures Table and Questions Essays A Differentiating Between Market Structures Table and Questions Essay A Differentiating Between Market Structures Table and Questions Essay Axia College Material Appendix C Differentiating Between Market Structures Table and Questions Fill in the matrix and describe differences in public and private goods, common resources, and natural monopolies. Use your book and the Tomlinson video tutorials as a tool to help you answer questions about market structures. | Example| Is there a rival in consumption? | Is it excludable? | Private Good| Fax Machine, Computer, or Phone| No | Yes| Public Good| Oranges, Apples, or wood| Yes | Yes| Common Resource| Water| Yes| Yes| Natural Monopoly| Oil | No| Yes| 1. What is the difference between a public good and a private good? The difference between a public good, and a private good is that a public good is for everyone to use. The public good is provided for all to have use to such as a restroom, or water fountain. Now a private good will be when everyone is still able to use the good, but it can now come at some type of cost. An example here would be a library will charge some to make a fax or copy something. This is the differences between a public and private goods. 2. What is a common resource? Water would be a great example here. For a common resource is a natural or human made resource that others can still benefit off of. Such as water let’s just say you and the family want to go canoeing, but the in order to do so you have to pay in order to have the right to the water. 3. What is a natural monopoly? Oil, is a natural monopoly. It is one of the biggest natural monopolies that is at a high value today.

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Global Health Essay Example | Topics and Well Written Essays - 500 words - 1

Global Health - Essay Example Crichton’s sentiments are echoed in the works of Santer and his Co-authors while the human activities play a role in the changing global meteorological structure, it is not entirely to blame for the weather patterns. Writing for the IPCC in their 1996 paper, Santer and his Co-authors said that the temperature change being experienced in the atmosphere is ‘partially due to human activity’. In the movie, Day After Tomorrow, the climatologist, Jack Hall, predicts a reoccurrence of the ice age. In the prediction, the time of the ice age is estimated to occur in the next 100-1000 years. However, this can only accelerated if the human activities that pollute the environment are not put on hold. This implies the conviction in Jack Hall of the significant contribution of human activities to global warming and global meteorological change. With approximately 90% of human time spent indoors, the importance of quality outdoor air has been underestimated. Such negligence is due to the ignorance of the amount of pollutants one is exposed to whenever they get into polluted outdoors. Nitrogen dioxide and ground level ozone are some of the pollutants that are freely available in the heavily polluted outdoors. The fact that many people tend to prefer performing their activities indoor is understandable given the ease in controlling the quality of indoor air. The factors such as home cleanliness, plant and pest presence, and home chemicals are within the control of the homeowners. However, performing activities such as exercising indoors does not help one with avoiding these pollutants. The Environmental Protection Agency’s (EPA) primary standards are essential in establishing an ambient air quality. The Clean Air Act is one of the regulations applied by the EPA to ensure clean outdoor air. These standards are important in determining the pollution levels that are considered acceptable for the outdoor air. Despite the availability of these standards and its best

Nature of reality Essay Example | Topics and Well Written Essays - 250 words

Nature of reality - Essay Example Reality is in its natural form undisputable, primal, and eternal. It has existed in one form and is of likely to change (Adamson, 2002). Perceptions and the senses only give one an appearance, which is subject to change depending on the point of view as well as on differences between people or senses. A blind person has no perception for different colors, but his not being able to see does not make a leaf, for instance, greener or less green. This implies that we cannot depend on the senses to learn the nature of reality. That which exist in a single form regardless of the changes in senses, time, physical conditions or appearances are more real than its perceived form. In the case of the airplane, therefore, being less dependent on perception and appearances we would say that the idea is more real than the physical airplane. This is because, the physical airplane is nothing to someone who was born blind. He does not see the plane and any explanation would yield nothing. However, the idea behind the airplane is easily understood. In the same line, if all the physical airplane were destroyed, anybody who knew of the idea, even without having seen an airplane will not have lost anything. The idea will still exist because it is more

Criminal Punishment Program Research Paper Example | Topics and Well Written Essays - 2250 words

Criminal Punishment Program - Research Paper Example In June 1972, Furman v. Georgia reduced the support for death penalty, when the Supreme Court held capital punishment to be unconstitutional and voided 40 death penalty statutes. Several more rulings questioned the constitutionality of capital punishment, though many states continue the program. This paper discusses the history and outcomes of death penalty in the U.S. It also uses applicable criminological theories that help explain the different results of capital punishment programs. Despite scholarly evidence and arguments that showed that death penalty does not deter the incidence of violent crimes, majority of Americans continue to support it and other studies prove its deterrence. History of Death Penalty in the United States The first death penalty laws can be dated to eighteenth century B.C. in the Code of King Hammurabi of Babylon, which applied the death penalty for twenty-five kinds of crimes. Britain influenced American death penalty because the English brought this prog ram with them to the New World. The first person who was executed through capital punishment was Captain George Kendall in the Jamestown colony of Virginia in 1608 (DPIC, 2013). Kendall was put to death for being a spy for Spain. The abolition movement for death penalty began during the colonial times too. Montesquieu, Voltaire and Bentham wrote against it, although the most prominent opposition came from Cesare Beccaria’s 1767 essay, On Crimes and Punishment (DPIC, 2013). Beccaria argued that no one can justify the state’s execution of human lives. Throughout the nineteenth century, death penalty witnessed different reforms, aside from abolition in some states. Instead of being applied in all crimes, for instance, it was applied to capital crimes in a number of states. After the Civil War, new means of execution developed. The electric chair was developed and used at the end of the nineteenth century. New York made its first electric chair, which was first used on Wil liam Kemmler (DPIC, 2013). Other states followed this technology. The early and middle twentieth century witnessed the ups and downs of the capital punishment program. From 1907 to 1917, six states banned the death penalty, while three reduced it to cases concerning treason and first degree murder of a law enforcement official (DPIC, 2013). These reforms were cut short because of the Russian Revolution and World War I, where five of the six abolitionist states reapplied death penalty in 1920. The 1960s and the 1970s tested the constitutionality of the capital punishment program. In 1958, the Supreme Court ruled in Trop v. Dulles (356 U.S. 86) that the Eighth Amendment embodied an â€Å"evolving standard of decency that marked the progress of a maturing society† (DPIC, 2013). In 1972, Furman v. Georgia, Jackson v. Georgia, and Branch v. Texas led to the Supreme Court asserting that death penalty is arbitrary. In Furman, the Supreme Court created the standard that a punishment would be â€Å"cruel and unusual,† if it was too severe for the crime, if it was capricious, if it offended society's sense of justice, or it if was not more effective than a less harsh penalty (DPIC, 2013). At present, the United States numbers of death sentences are gradually falling from 300 in 1998 to 106 in 2009 (DPIC, 2013). Though execution rates are declining, Gallup poll shows that the majority of Americans continue to favor capital punishment. In its 2012 survey, 63% of those surveyed supported death penalty

Analysing Homelessness In Australia

Analysing Homelessness In Australia Over the past few decades, mechanisms of social exclusion and social control have made it increasingly hard for Australias homeless. Many texts discuss the issue of defining homelessness and it is now widely accepted there are several different kinds. Here, I will be talking primarily about Primary homelessness, which is also known as sleeping rough, where people sleep in cars, parks or other public spaces (Which Way Home? 2008: 18). On average around 105,000 people are homeless in Australia each night and around 15% of these are rough sleeper (The Road Home 2008: 3). The majority of homeless people list financial difficulty, domestic violence, family breakdown or substance abuse as the main causes of their homeless status (Which Way Home? 2008: 20). Homelessness remains a particular problem among Australias Indigenous people, who are over represented in their use of homeless services in all states and territories (Which Way Home? 2008: 20). While homelessness itself is not illegal in Australia, many acts committed by the homeless are, such as public urination, public drunkenness and the possession of illegal drugs. Criminalization of the homeless occurs because these people lack the private space in which to engage in these behaviours. Governments assume that by removing the homeless from public spaces that they are reducing crime and creating safe streets for the law abiding public. However, as illustrated above, the crimes the homeless commit do not generally hurt others or damage property. They are breaking specific laws that have been created by the government which are enforced to exclude certain groups of society from specific public spaces, notably the spaces that the wealthy inhabit. Criminalizing the homeless for behavior that is unavoidable in their situation is not simply poor public policy; it also places unnecessary stress on the criminal justice system. Criminalizing the homeless also leaves the law enforcement officials to deal with related issues, such as issues such as mental illness and alcoholism (citation). Alcoholism is an issue that is common among the homeless population and it is a condition that often intensifies as a result of being homeless. Criminalizing the homeless for being drunk on the streets does not treat the problem, nor does it assist the police in cleaning up the streets. It is often found is that homeless alcoholics use rehabilitation centres as shelter services, but have little intention of treating their addiction (Wilhite 1992: 190). This indicates that the provision of suitable housing is a prerequisite to treating alcoholism. Once suitably housed, alcoholics have an increased chance of using alcohol rehabilitation services effectively. However, as suitable housing becomes increasingly scarce, the homeless are released from the justice system and back on to the street, where the cycle is then repeated. Homelessness has also increased significantly among the mentally ill in recent decades. This has been attributed to discontinuity in mental health services where individuals are transferred from an institutional to community living (Conover et al. 1997: 256). This burden of care has shifted from mental hospitals to the community; however, development of housing and community services has not kept up with the demand (Greenblatt 1992: 49). The outcome here is that many of Australias mentally ill have ended up are end up on the streets and are criminalized for behaviours that are symptoms of their illness. Once again, nobody benefits from the existing system. Our mentally ill are left untreated and our criminal justice system gets increasingly clogged with cases of minor offences that have harmed no one. Debate surrounding the causes of homelessness often relates to two factors: the first are socio-structural factors, which are concerned with changing labour markets, poverty, the housing system, and the nature of the welfare state (Greenhalgh et al. 2007: 643). The second are individualist and psychological factors that reflect individual agency, including alcohol dependence, substance abuse or social and behavioural problems (ibid). While it is now widely agreed by researchers that homelessness is a process where these factors combine and contribute to an individuals risk, this view does not appear to reflect the situation as portrayed by the media. In her Australian study, Carole Zufferey found that media representations of the homeless were strongly influenced by conservative agendas that emphasised individual responsibility (Zufferey 2008: 359). Media representations generally construct deserving and undeserving homeless and focus more on individualist causes than structural ones (Zufferey 2008: 359). As the media play a key role in shaping public understanding of social issues, these attitudes are often shared by the Australian public. A perception common in contemporary Australia is that homelessness is a lifestyle choice and that homeless people choose not to take advantage of services that are available to them. This sort of thinking was demonstrated recently when Opposition leader Tony Abbott was asked whether he would continue with the Rudd Governments goal of halving homelessness by 2020 (The Road Home 2008: viii). In his response Abbott quoted the bible, from the Gospel of Matthew The poor will always be with us in an effort to demonstrate that the government cannot assist those who choose to be homeless (citation). This blatantly illustrates his lack of understanding of the issue, one that is shared by many Australians. As Morse (1992: 13) puts it The choice to become homeless is not an affirmation of an ideal lifestyle, but a means to obtain a sense of self control and dignity when faced with a lack of meaningful, safe or viable living alternatives. Australians seem to have a range of ideological constructions surrounding the homeless, that they are lazy, dirty and untrustworthy, for example. These assist the processes and practices that exclude homeless people from social life and limit their ability to participate in society. When examining a widespread, public issue such as homelessness, it is important to look at the discourses that are at play, when policy is being implemented. Discourse refers to the rules, systems and procedures which help produce and form knowledge about the world (Hook 2001: 522). The rules of discourse govern the way that a topic can be meaningfully talked and thought about. It is therefore linked to the exercise of power, because it ensures the reproduction of the social system, through forms of selection, exclusion and domination (Young 1981: 49; Hook 2001: 522). In relation to homelessness there are many conflicting and overlapping discourses to be taken into account. Here, I will cover discourses relating to neo liberalism, personal responsibility, individualism and obligation in relation to homelessness policy. In policy responses, there is often a common sense assumption that all citizens aspire to be competitive, independent, self responsible, hardworking and morally autonomous individuals (Zufferey 2008: 362). In Australia, there is an unspoken assumption that these are the qualities needed for citizenship. This is evident in that the overall aim in many policies and services is for individuals to be governed into a state where they can self-regulate their behavior without the need for direct intervention by the state (Gilbert 2008: 109). In 2008, two policy papers were created by the Australian government in response to the current situation. The first was Which Way Home: A New Approach to Homelessness which aimed to examine a range of perspectives on homelessness in order to inform further policy (Which Way Home? 2008: 8). From this, a second paper was developed, entitled The Road Home: A National Approach to Reducing Homelessness which outlined the governments strategies for the future. Throughout both of these texts, there is the heavy promotion of moving people into the paid labour market, so they can be independent members of society. In Which Way Home, it states Stable long-term employment should be the ultimate goal for most . . . . With proper support, people can become more resilient and better able to manage their personal, financial and housing needs, and gain the confidence and skills they need to participate in mainstream economic and social life. (Which Way Home 2008: 14) While the aim of many of the proposed programs is to support clients by improving their independent living skills, they are still deeply embedded with assumptions about control, surveillance, containment, independence and self-determination (Greenhalgh 2007: 646). It is important to question who benefits from these programs and whose interests are being served. Is it the homeless who will benefit from these policies, or are they implemented for the bourgeoisie, who feel threatened by the presence of others who do not conform to the status quo? Policy responses such as those listed above may also be seen as an attempt to reduce expectations of what the state will provide by promoting the ideas of the personal responsibilities required for citizenship (Beresford et al. 1996: 179). Neo liberalist discourse appears to be pervasive throughout the proposed policies which are littered with management orientated methods and techniques (Anker 2008: 37). It can be seen that such methods are being implemented in the interest of efficiency and productivity, as opposed concern and assistance for people who have a range of problems and lack the tools that allow them to participate in social life. There is a sense that these individuals are seen as objects of policy as opposed to people who need care and resources. Policy makers also seem unaware that these people often do not lack the competence to participate in society; however their participation is undermined by dominant culture and ideologies that prevent them from doing so (Beresford et al. 1996: 193). Legitimation crisis A shortage of affordable housing has been identified as a major contributing factor to homelessness in Australia. Increased house prices and rentals have put financial pressure on both individuals and families and some find they are unable to afford their current living arrangements.Between 2002 and 2007, the number of families seeking assistance from homeless services in Australia increased by 30 per cent (Which Way Home 2008:12). This suggests that policy responses to housing in Australia are under developed and indicates that affordable housing for those in low income brackets is in extremely short supply. The government played a key role in creating this shortage by reducing its investment in public housing over recent years. It is estimated that between 1994 and 2004 government funding for the Commonwealth State Housing Agreement (CSHA) fell by 54 per cent in real terms (Judd et al. 2005: 246). This demonstrates where the governments priorities lie. Instead of investing in housing, which would assist the homeless and many low income earners, they continue to reduce their spending in this area. Certainly in the Howard years, this could be seen as a strategy to create a budget surplus, which could then be distributed via tax cuts that disproportionately benefit the wealthy. Homelessness is sometimes viewed as a complex problem attributed to the clients, not to the systems they have access to (Conover et al. 1997: 258). However, as demonstrated, policies and infrastructure which aim to reduce its prevalence are often under developed, impractical and show a lack of insight into the lives of those they are designed to help. Even if the infrastructure was developed, it wouldnt stop the government and the public acting on pre-existing discourses that say that homeless people are not entitled to participate in society Numerous and diverse factors contribute to homelessness in Australia. Homelessness has been maintained in the past due to ideological constructions that promote processes of exclusion (Morse 1992: 14) and by the absence of policy responses committed to reducing its prevalence. Future challenges lie in the further development of existing policies and integration of services and programs that together can provide comprehensive and innovative solutions to homelessness. Further understanding of the issue through research will also contribute to better policies and help to address practices that lead to social exclusion. 16 February, 2010 Bible bashing the homeless, Abbott style MICHAEL PERUSCO February 16, 2010 http://www.smh.com.au/opinion/bible-bashing-the-homeless-abbott-style-20100215-o2tj.html

Definition Paper -- essays research papers

Beauty is commonly referred to as â€Å"Qualities that ignite the senses and exalt the mind.† The term â€Å"beauty† was borrowed from the French term â€Å"beaute`.† I personally believe there is no accurate definition, because no ones eyes interpret beauty similarly. My personal definition is based solely on past experiences. When my eyes adjust to view what I seem to be studying so intently, and I am comfortably aware of the attention I am giving it, I am assured that it is full of beauty. To analyze its exterior and to fully appreciate intricate details are, to me, grounds for pure beauty. John Ruskin stated â€Å"Remember that the most beautiful things in the world are the most useless; peacocks and lilies, for instance.† This is the most exhilarating type of beauty. Appreciating the simplistic pleasur...

French Revolution and Napoleonic Era Worksheet Essay

1. Essay Explain, in 1,050 to 1,400 words, how the following ideas and ideals influenced the events and motivated the participants in the French Revolution: Liberty Equality Brotherhood Hubris Fiscal irresponsibility Democracy Technology 2. Napoleonic Timeline For each date and location, identify the significant event that occurred and write a single-sentence description of the event. August 15, 1769 Napoleon Bonaparte was born. Ajaccio, Corsica July 4, 1776 The Declaration of Independence was approved by the Second Continental Congress meeting in the Pennsylvania State House. Philadelphia, Pennsylvania July 14, 1789 The citizens of Paris ignited the French Revolution by storming the Bastille prison and released seven prisoners. Paris September 21, 1792 The monarchy was abolished France January 21,1793 King Louis XVI was executed. Paris August 22, 1795 The Constitution of the year III was adopted. France November 15–17, 1796 The battle of Arcola which was the decisive battle during Napoleon’s defeat. Arcole, Italy 1798 Napoleon persuaded the ruling to invade Egypt. Malta, Egypt, and Syria November 9,1799 Napoleon and Abbe Sieyes pulled off a coup in France. France February 9, 1801 The treaty peace between the French Republic and the Emperor and the Germanic Body. Lunà ©ville, France 1801 Napoleon made peace with the pope and reconciled h The differences between the state and the Catholic Church. Rome and Paris March 25,1802 The treaty of Amiens was signed. Amiens, France December 2, 1804 Napoleon crowned himself Emperor Paris October 21,1805 The battle of Trafalgar was a naval engagement fought by the Royal Navy. Atlantic Ocean, near Cà ¡diz, Spain, and the Straits of Gibraltar December 26,1805 The treaty of Pressburg agreement was signed. Bratislava (Pressburg) June–November 1812 The French Invasion of Russia began. Russia October 16–19, 1813 The battle of Leipzig was fought by the coalition armies. Leipzig, Germany April 11, 1814 The treaty of Fontainebleau was signed. Paris March 20, 1815 The treaty of Paris was signed. France June 15,1815 Napoleon suffered defeat at the hands of Duke of Wellington and bringing an end to the Napoleonic era of European history. Waterloo, Belgium May 5, 1821 Napoleon dies as a British prisoner. Saint Helena, South Atlantic References Kishlansky, M., Geary, P., & O’Brien, P. (2010). Civilization in the West (2nd ed.). Upper Saddle River, New Jersey: Pearson Education, Inc.

Customer Satisfaction on Marketing Mix of Lux Soap Essay

1. Introduction 1.1 Background of the study The trade atmosphere today is changing more rapidly than ever before. It is characterized by increasing competition from both domestic and foreign companies, a brandish of mergers and acquisitions, and more sophisticated and demanding customers who have great expectations related to their consumption experiences. Since services are intangible, heterogeneous, and inseparable, it is difficult to measure service quality objectively. So the companies have focus to so many different aspects in order to make sure their sales. This report deals with meeting up the new challenges that LUX is facing to manage the selling environment. LUX has stared so many projects to get a better position in the market. The objective of the study is to see customer satisfaction about marketing mix of LUX soap. 1.2 Significance This report is a requirement of the program for MBA program. We have tried our level best to make it as an excellent one. We used all the latest data and information. The report can help as the indicator of the level of satisfaction of the customers of the LUX soap and its marketing mix. It provides the true practice taking place in the marketing industry, which plays an important role for every student to meet the extreme challenges of the job market. It helps us in gathering knowledge on the modern practices of the marketing programs of LUX and its way to serve its customers. Its data comparison is based on the published information and further analysis. 1.3 Scope of the study It illustrates a study on customer satisfaction about the marketing mix of LUX soap. This report will help us to acquire information about the beautification industry of Bangladesh and systematically investigate the satisfaction pattern of the LUX soap users. This information will improve our knowledge, which will positively impact our learning experience. This report provides us the opportunity to exchange ideas with our classmates and faculty and learn about different techniques. It is necessary to stay current with new processes, ideas, and methods. By doing this report we get the opportunity to explore the areas of research and bring the new  information into our report. 1.4 Objective of the study 1.4.1 General Objective: The main objective of this report is to study the customer satisfaction on marketing mix of LUX soap. 1.4.2 Specific Objective: * To study the marketing mix of LUX soap. * To find out the level of customer satisfaction about LUX. * To know about the beautification industry of Bangladesh. * To know about the competitor products of LUX. * To know the impact of those competitor products on the customers of LUX. 1.5 Methodology: 1.5.1 Type of research design: We have applied â€Å"descriptive research† to conduct the report. This includes the method of data collection and the sources of the data or information of the research. 1.5.2 Source of data: 1.5.2.1 Primary data: This type of data collected by doing survey and observes the behavior of the customer. 1.5.2.2 Secondary data: This type of data collected from official web site of LUX, and different articles. 1.5.3 Data collection procedure: We have used data both qualitative and quantitative method .We have collected data for this report in two ways: 1.5.3.1 Primary data: We collected primary data through survey and for doing survey we have prepared a questionnaire on LUX soap. We observe the behavior of customer. 1.5.3.2 Secondary data: In order to collect secondary data we used official website of Unilever Bangladesh, LUX and different articles related with this topic. 1.5.4 Research instruments: 1.5.4.1 Questionnaire: As a tool for collecting primary data a questionnaire was constructed to carry on the sample survey. 1.5.5 Sample plan: 1.5.5.1 Population: The entire customer group of LUX soap. 1.5.5.2 Sample elements: The sample element is the individual customer of LUX soap. 1.5.5.3 Sample frame: No structured sample frame was found. 1.5.5.4 Sample procedure: Non-probability convenience sampling procedure is used in the survey. 1.5.5.5 Sample size: The sample size is 30 customers. 1.6 Limitation: The present study was not out of limitations. Some constraints are given bellow— * The main constraint of the study is inadequate access to information, which has hampered the scope of analysis required for the study. It was unable to provide some formatted documents data for the study. * Due to time limitations, many of the aspects could not be discussed in the present report. * The customers were too busy to provide much time for interview. * The customers couldn’t provide proper information about some aspect due to their lack of knowledge. * Only few areas of Dhaka city have been considered for the study. * Samples were selected conveniently. * The sample size does not represent the total 2. Overview of the Product 3.1 Profile: LUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. LUX started as â€Å"Sunlight Flakes† laundry soap in 1899.In 1924, it became the first mass market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements. As of 2005, LUX revenue is estimated at â‚ ¬1 billion, with market shares spread out to more than 100 countries across the globe. Today, LUX is the market leader in several countries including Pakistan, Brazil, India, Thailand and South Africa. Developed by Unilever, LUX (soap) is now headquartered in Singapore. LUX launched the world’s first mass market beauty bar, â€Å"made like the costliest French soap†. Since then, LUX has been associated with over 400 of the  world’s most glamorous actresses from Hollywood legends like Elizabeth Taylor, Audrey Hepburn, and Grace Kelly, to Bollywood Royalties such as Aishwarya Rai and Katrina Kaif. Origins and history: The brand was founded by the Lever Brothers (today known as Unilever) in 1899. The name changed from â€Å"Sunlight Flakes† to â€Å"LUX† in 1900, a Latin word for â€Å"light† and suggestive of â€Å"luxury.† LUX toilet soap was launched in the United States in 1925 and in the United Kingdom in 1928. Subsequently, LUX soap has been marketed in several forms, including hand wash, shower gel and cream bath soap. Early beginnings: LUX’s early advertising campaigns aimed to educate users about its credentials as a laundry product and appeared in magazines such as Ladies Home Journal. By the early 1920s, it was a hugely successful brand and in 1924, the Lever Brothers conducted a contest that led them to a very interesting finding: women were using LUX as toilet soap. Building beauty soap credentials: Introduced in the United States in 1924, LUX became the world’s first mass market toilet soap with the tagline â€Å"made as fine as French Soap†. In the first 2 years of launch, LUX concentrated on building its beauty soap credentials. Advertisements offered consumers â€Å"beauty soap made in the French method† at an affordable price, with the promise of smooth skin. Made with fine-texture, rich in fragrance, and manufactured using a method created in France, the first LUX toilet soap was sold for 10 cents apiece. 1928–1940: 9 out of 10 stars: This era saw key launches of LUX in the UK, India, Argentina and Thailand. The brand concentrated on building its association with the increasingly popular movie world, focusing more on movie stars and their roles rather than on the product. In 1929, advertising featured 26 of the biggest female stars of the day, creating a huge impact among the movie-loving target  audience. This was followed by Hollywood Directors talking about the importance of smooth and youthful skin. This pioneered the trend of celebrity product endorsements. The series of print ads had stars talking about preserving youthful skin. LUX also launched campaigns featuring interviews with Stars and Close Ups of Stars, bringing to life the ‘9 out of 10’ idea. 40s & 50s: Romancing the consumer: Using movie star as role models, LUX’s strategy was to build relevance by looking at beauty through the consumer’s eyes. While still retaining the star element, the focus shifted to the consumer and the role of the brand in her life. Advertising commercials showed ordinary looking women with direct references to stars, such as Deanna Durbin. 60s: Romancing the brand: The 60’s saw a shift in advertising to product stories and the romanticizing of brand through its â€Å"sensorial & emotional† dimensions. This was the era of ‘the film star feeling’ and the ‘Golden LUX’, featuring stars such as Sandra Dee, Diana Rigg and Samantha Eggar. The bathing ritual, the ‘fantasy’ element that has been the imagery of LUX was created in this era. The brand also moved forward with launching LUX in the Middle East, entering a more conservative market. 70s: Dimensionalizing beauty: Reflecting the shift in beauty trends in the 70s, the LUX stars stepped down from their pedestals and were portrayed as multi-faceted women with natural, wholesome beauty that the ordinary consumer could relate and aspire to. The executions were more of ‘a day in the life’ of the stars with focus on their ‘natural beauty’. Stars included Brigitte Bardot and Natalie Wood. 80s: Owning the category space: Establishing itself as THE beauty soap for stars and beautiful women, the 80s emphasized the importance of skin care – the first step to beauty. LUX was launched in China at this time. Sophia Loren, Raquel Welch and Cheryl Ladd were some famous celebrities used during this time. In India actresses Hema Malini, Parveen Babi, Madhuri Dixit, endorsed LUX soap. 90s – Early 2000s: Advanced skin benefits: In the 90s, LUX moved from generic beauty benefits to focus on specific benefits and transformation. More emphasis on functionality and variant associations with different skin types as well as mention of ingredients. The communication was far more regional specific and localized, using stars like Malu Mader and Debora Bloch. This period launched product brand extensions Shower Cream and Gels and LUX Super Rich Shampoo in Japan and China. 2000s: Beyond movie stars: In early 2000, the focus shifted from specific skin benefits to a stronger emotional space. The brand provided the link between the aspirational role models and real life with the campaign, ‘LUX’ brings out the star in you’. The benefit was now more than just beauty, it was also about the confidence that comes from beautiful skin. In 2005, LUX encouraged women to celebrate and indulge their femininity with the â€Å"Play with Beauty† philosophy, with stars like Aishwarya Rai. The brand also connected with consumers to take a more ‘active’ stance on beauty. From 2008, building off the brand’s root strengths, focus has shifted to beauty (vs. femininity), appealing to consumers’ fantasies and aspirations. LUX believes that ‘beauty is a female instinct that shouldn’t be denied’ and showcases the pleasure that every woman enjoys from using her beauty, encapsulating that idea in a simple phrase: Declare your beauty. Today, LUX products are manufactured at 71 locations with more than 2000 suppliers and associates providing the raw materials. It has key markets in Pakistan, Brazil, China, Bangladesh and South Africa, and is a market leader in India (for soap bars), Pakistan, Brazil, Saudi Arabia (for soap bars), Bangladesh, Thailand and Vietnam. 3.2 Vision, mission, goals and objectives: LUX began its story in 1924 as the first mass marketed beauty soap. Now sold in over 100 countries, it is the most recognizable soap brand in the world – bringing a combination of fun, pleasure and comforts to women’s beauty routines the world over. Since its start in 1924 as the first mass marketed beauty soap, LUX has made its way to over 100 countries across the globe and  is now the most recognizable soap brand in the world. During this long journey, some of the world’s most talented and beautiful women have become a part of LUX’s history as brand ambassadors. LUX combines exquisite fragrances with the most exotic ingredients to give a truly unique bathing experience. VISION It is the vision of LUX to give women that million dollar feelings every time they use a LUX product, be it one of their fragrant beauty soaps or refreshing body washes. LUX believes beauty doesn’t have to be a chore and brings a combination of fun, pleasure and comfort to women’s beauty routines all over the world. MISSION The mission of LUX is to embrace consumers’ new expectation, to maintain good governance, product quality and long experience of working with communities. Their vitality mission will focus brands on meeting consumer needs arising from the biggest issues around the world today – ageing populations, urbanization, changing diets and lifestyles. They see growing consumer need for: * A healthy lifestyle * More variety, quality, taste and enjoyment * Time, as an increasingly precious commodity * Helping people to feel good, look good and get more out of life will enable us to meet these needs and expand our business. GOALS The goals of LUX are- * To maintain strong science capability. * Ensuring the quality of the raw materials and the ingredients needed to make products. * To manufacture high-standard products. * Promoting products to the highest extent. * Producing large volume to achieve production cost economies. * Enabling quality products to be sold out at obtainable product. * Maintaining healthy relationship with the customers. OBJECTIVES The objectives of LUX are- Always working with integrity: Conducting operations with integrity and with respect for the many people, organizations and environments. Positive impact: LUX aim to make a positive impact in many ways: through the brands, commercial operations and relationships, through voluntary contributions, and through the various other ways in which they engage with society. Continuous commitment: They’re also committed to continuously improving the way they manage the environmental impacts and are working towards the longer-term goal of developing a sustainable business. Setting out our aspirations: Their corporate objective sets out their aspirations in running business. It’s underpinned by the code of Business Principles which describes the operational standards that everyone at Unilever follows, wherever they are in the world. The code also supports their approach to governance and corporate responsibility. Working with others: They want to work with suppliers who have values similar to them and work to the same standards as they do. 3.3 LUX Range: LUX Peach & Cream blends juicy peach and moisturizing cream extracts to give you velvety, soft skin. LUX Fresh Splash is crafted with the icy freshness of cooling mint and the invigorating power of sea minerals to transform your skin from dull to vibrant in an instant. LUX Sandal & Cream uses extracts of alluring sandalwood and a unique consistency of moisturizing cream to give your skin a captivating and mesmerizing glow. LUX Purple Lotus & Cream is infused with fragrant moisturizing and beauty oils, leaving your skin silky smooth. 3.4 SWOT Analysis for LUX: The SWOT analysis for LUX helps identify the internal environment, its strengths and weaknesses as well as the external environment faced by it, and the opportunities and threats that it presents: Strengths: * LUX possesses a very strong network of market research. * LUX has a very wide range of products to offer. * The parent company of LUX has helped in establishing a strong supply and distribution network. Besides, it also has access to the resources of the parent company of Unilever. * LUX possesses a very strong brand image in the market. * The focus of LUX is going strong on beauty segment. * LUX is a dynamic brand and is undergoes changes as per the changes in demand and trend. * The brand has innovative sales promotions tactics that spread across different forms of media – print, electronic and social. * The brand is known to deliver value-for-money in the eyes of the consumers. * It has a broad market presence and mass appeal, being the market leader in so many countries. * As per the BCG matrix, developed by the Boston Consulting Group, LUX can be put into the STAR category for high market growth and high market share. Weaknesses: * LUX lacks a unisex appeal as it has essentially been portrayed as a women’s beauty soap and has a lot of feminine appeal. * The wear rate of the soap is very high. It gets dissolved pretty fast and gets mushy and soggy quickly. * Certain variants of the soap, like the Haute Pink, Sunscreen, etc did not do so well in the market as some of its other variants have. * The stock replenishment in semi-urban areas and rural areas is quite long, despite having such a wide distributor network. This leads to stock out in these areas. * Some of its advertisements have been quite controversial. * It includes too much base which makes the skin dry. Opportunities: * The industry today is growing at a rate of more than 10% per annum. * LUX can yield great benefits by reinforcing itself in the beauty segment. * Promotions strategies like trade fare, price offs, sample distributions, etc are essential with competitors. * The soap is in the maturity stage of its life cycle, so it is essential that a retentive strategy be adopted so that this can be sustained. * Ayurvedic variant of LUX could have a big scope in the market. So far, the only variant of LUX that has somewhat come close to Ayurveda, though not actually is the festive glow variant, which had the goodness of haldi and chandan ubatan. This could cater to a new segment in the market. * LUX Kids Special soap would also help the brand greatly, as this segment has been running dry for quite some time now. In this way, brand loyalty could be caught young. * The brand extension products of LUX – the body washes, with its new range launched recently, is in the growth stage of its life cycle. They can pick up fast pace is positioned and marketed properly. Active marketing of these body washes is going on in the social media. * It can also launch face wash range as it is in great demand to today’s women. Threats: * Number of competitors is rising – ITC, P&G, etc are fast catching up. * High internal competition also exists for the soap like Dove. * LUX seems overly relied on the beauty segment, so in case the consumer trends or preferences change, then LUX stands to be highly vulnerable. * More focus needs to be put on the newer technology. * If constant reinvention is not there, then LUX can slip down from the maturity stage it currently is in and get into a declining phase. 3.5 Marketing Mix of LUX: This chapter describes the way Unilever Bangladesh Ltd. use the tactical marketing tools for marketing LUX in Bangladesh. The chapter comprises of four sections. Section 2.5.1 discusses the product attributes of LUX. Section 2.5.2 visualizes the price of LUX according to different size. Section 2.5.3 conceptualizes the distribution channel of Unilever Bangladesh Ltd. This section includes a table that shows the location of the company’s  warehouses all around the country. Finally section 2.5.4 discusses the promotional activities that the company undertakes for LUX. 2.5.1 Product: LUX is an internationally renowned beauty soap brand of Unilever. Though manufactured in Bangladesh for the local market by Unilever Bangladesh Ltd, as an international brand, it maintains an international quality for the product. Formula given by Research and Development departments in foreign countries, LUX is produced in Bangladesh from imported raw materials like sodium soap, glycerol and different extracts according to flavors, coming from Unilever plants situated abroad. LUX is offered in Bangladesh in four different flavors which are: LUX Peach & Cream, LUX Fresh Splash, LUX Sandal and cream and LUX Purple Lotus & Cream. Taking into account the convenience of its customers, the company manufactures all flavors of LUX in three different sizes, 40gm, 80gm and 120gm. 2.5.2 Prize: Though Unilever Bangladesh gives its LUX customers a lot in terms of the product itself, it cannot provide a better pricing. This is due to some constraints in the beauty soap industry. Beauty soap is a product with a vulnerable demand in Bangladesh. A change in price has a high risk of creating price war among the rivals which will eventually cause a loss of profit. Its prices are almost equal to its competitor. Company carries out research on competitors’ price and brand loyalty when it feels extreme necessity of changing price. 2.5.3 Place: Unilever Bangladesh Ltd. has a huge distribution channel for LUX all over the country as its sales reach more than 10 million pieces a year. The company has six huge warehouses, one in each division of Bangladesh, where the product goes after they are manufactured at Kalurghat factory. The company does not use its own fleet of transport for distributing its product. However, it has outsourced its distribution process to various  third party distributors, exclusively dedicated to Unilever Bangladesh Ltd. These distributors then supply the product all over Bangladesh to a huge number of retailers. Even though LUX targets the urban and sub urban middle and upper middle class people they are distributing their products all over Bangladesh because of a recent increase in demand of its product to all segments of the population. 2.5.4 Promotion: Unilever Bangladesh undertakes huge promotional activities to promote LUX which has topped the beauty soap industry of Bangladesh. It spends almost 20% to 25% of its Net Proceeds from Sales (NPC) of LUX for promotional activities for LUX. It’s certain annual promotional campaigns like LUX Channel i Superstar and LUX Channel i Annual Cinema Awards has made the product a part of the glamour world. Since the 1930s, over 400 of the world’s most stunning and sensuous women have been proudly associated with LUX advertisements. They do not only promote LUX in Bangladesh for the beauty conscious females, it also promotes the brand for males and the company proved that, by including world famous male celebrity Shahrukh Khan for their advertising campaign. Unilever Bangladesh Ltd spends a huge amount of money for promoting LUX through TV commercials, newspaper advertisements and billboards. 3. Theoretical Aspect 3.1 Customer satisfaction: Customer satisfaction is a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as â€Å"the number of customers or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals†. In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses. The importance of measuring customer satisfaction is discussed below: * It is seen as a key performance indicator within business and is often part of a Balanced Scorecard. In a competitive marketplace where businesses compete  for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. * Within organizations, customer satisfaction ratings can have powerful effects. They focus employees on the importance of fulfilling customers’ expectations. Furthermore, when these ratings dip, they warn of problems that can affect sales and profitability. These metrics quantify an important dynamic. When a brand has loyal customers, it gains positive word-of-mouth marketing, which is both free and highly effective. Therefore, it is essential for businesses to effectively manage customer satisfaction. To be able do this, firms need reliable and representative measures of satisfaction. * In researching satisfaction, firms generally ask customers whether their product or service has met or exceeded expectations. Thus, expectations are a key factor behind satisfaction. When customers have high expectations and the reality falls short, they will be disappointed and will likely rate their experience as less than satisfying. For this reason, a luxury resort, for example, might receive a lower satisfaction rating than a budget motel—even though its facilities and service would be deemed superior in ‘absolute’ terms. * Customer satisfaction provides a leading indicator of consumer purchase intentions and loyalty. Customer satisfaction data are among the most frequently collected indicators of market perceptions. * Within organizations, the collection, analysis and dissemination of these data send a message about the importance of tending to customers and ensuring that they have a positive experience with the company’s goods and services. * Although sales or market share can indicate how well a firm is performing currently, satisfaction is perhaps the best indicator of how likely it is that the firm’s customers will make further purchases in the future. Much research has focused on the relationship between customer satisfaction and retention. Different processes to measure Customer satisfaction are given below: 1. Theoretical Ground: In literature antecedents of satisfaction are studied from different aspects. The considerations extend from psychological to physical and from normative to positive aspects. However, in most of the cases the consideration is  focused on two basic constructs as customers’ expectations prior to purchase or use of a product and his relative perception of the performance of that product after using it. Expectations of a customer on a product tell us his anticipated performance for that product. As it is suggested in the literature consumers may have various â€Å"types† of expectations when forming opinions about a product’s anticipated performance. 2. The Disconfirmation Model: The Disconfirmation Model is based on the comparison of customers’ expectations and their perceived performance ratings. Specifically, an individual’s expectations are confirmed when a product performs as expected. It is negatively confirmed when a product performs more poorly than expected. The disconfirmation is positive when a product performs over the expectations. There are four constructs to describe the traditional disconfirmation paradigm mentioned as expectations, performance, disconfirmation and satisfaction. The usual measures of customer satisfaction involve a survey with a set of statements using a Likert Technique or scale. The customer is asked to evaluate each statement and in term of their perception and expectation of performance of the organization being measured. Their satisfaction is generally measured on a five-point scale. Customer satisfaction data can also be collected on a 10-point scale. Regardless of the scale used, the objective is to measure customers’ perceived satisfaction with their experience of a firm’s offerings. Good quality measures need to have high satisfaction loadings, good reliability, and low error variances. 3.2 Marketing mix: The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand’s offering, and is often synonymous with the four Ps: price, product, promotion, and place; in service marketing, however, the four Ps have been expanded to the Seven Ps or eight Ps to address the  different nature of services. In recent times, the concept of four Cs has been introduced as a more customer-driven replacement of four Ps. And there are two four Cs theories today. One is Lauterborn’s four Cs (consumer, cost, communication, convenience), another is Shimizu’s four Cs (commodity, cost, communication, channel). ————————————————- 3.2.1 Producer-oriented model The marketer E. Jerome McCarthy proposed a four Ps classification in 1960, which has since been used by marketers throughout the world. Classification| Category| Definition| Product| A product is seen as an item that satisfies what a consumer demand. It is a tangible good or an intangible service. For example good will for intangible. Tangible products are those that have an independent physical existence. Typical examples of mass-produced, tangible objects are the motor car and the disposable razor. A less obvious but ubiquitous mass-produced service is a computer operating system. Every product is subject to a life-cycle including a growth phase followed by a maturity phase and finally an eventual period of decline as sales falls. Marketers must do careful research on how long the life cycle of the product they are marketing is likely to be and focus their attention on different challenges that arise as the product move.The marketer must also consider the product mix. Marketers can expand the current product mix by increasing a certain product line’s depth or by increasing the number of product lines. Marketers should consider how to position the product, how to exploit the brand, how to exploit the company’s resources and how to configure the product mix so that each product complements the other. The marketer must also consider product development strategies. | Price| The amount a customer pays for the product. The price is very important as it determines the company’s profit and hence, survival. Adjusting the price has a profound impact on the marketing strategy, and depending on the price elasticity of the product, often it will affect the demand and sales as well. The marketer should set a price that complements the other elements of the marketing mix. When setting a price, the marketer must be aware of the customer perceived value for the  product. Three basic pricing strategies are: market skimming pricing, market penetration pricing and neutral pricing. The ‘reference value’ (where the consumer refers to the prices of competing products) and the ‘differential value’ (the consumer’s view of this product’s attributes versus the attributes of other products) must be taken into account. | Promotion| All of the methods of communication that a marketer may use to provide information to different parties about the product. Promotion comprises elements such as: advertising, public relations, personal selling and sales promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet advertisements through print media and billboards. Public relations is where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word-of-mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and public relations (see ‘product’ above). | Place| Refers to providing the product at a place which is convenient for consumers to access. Various strategies such as intensive distribution, selective distribution, exclusive distribution and franchising can be used by the marketer to complement the other aspects of the marketing mix. | ————————————————- ————————————————- 3.2.2 Consumer-oriented model Robert F. Lauterborn proposed a four Cs classification in 1993 which is a more consumer-oriented version of the four Ps that attempts to better fit the movement from mass marketing to niche marketing: â€Å"P† category| â€Å"C† category| â€Å"C† definition| Product| Consumer solution| Represents the actual product which meets up the consumer needs and wants.| Price| Cost| Reflecting the total cost of ownership. Many factors affect Cost, including but not limited to the customer’s cost to change or implement the new product or service and the customer’s cost for not selecting a competitor’s product or service.| Promotion| Communication| Represents a broader focus. Communications can include advertising, public relations, personal selling, viral advertising, and any form of communication between the organization and the consumer.| Distribution(Place)| Convenience| With the rise of Internet and hybrid models of purchasing, Place is becoming less relevant. Convenience takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors.| 4. Analysis & Findings We have conducted our survey on â€Å"Customer Satisfaction about the Marketing mix of LUX soap†. We have design our sample with 30 respondents. Respondent Sample: Among 30 people, 25 were female and 5 people were male. Among 25 Female most respondents were students of Masters, Bachelors and colleges, some respondents were housewives (4 people). In case of Male respondents all were the students. Total Respondents| 30| Female Respondents| 25| Male Respondents| 5| Figure 1: Types of respondents Age of Respondents: We divided respondent’s age into four categories. The categories are 15-20 years, 21-30 years, 31-40 years and 41-50 years. Among 30 respondents 3 respondent’s age were in between of 15 to 20 years, one respondent was from the age category 41-50 years, 3 respondents were from 31-40 years and the others (23 respondents) were in between of 21 to 30 years. Age| No of Participants| Between 15 to 20| 3| Between 21 to 30| 23| Between 31 to 40| 3| Between 41 to 50| 1| Figure 2: Age of respondents 1. Are you Happy with this Brand? Options| No of Respondents| Yes| 29| No| 1| Figure 3: Level of satisfaction of respondents with the brand When we asked about this question, 29 people agree that they are happy with this Brand LUX. Only one person seems to be unhappy. Her only reason for disappointment was, in her opinion this soap should contain extra moisture. From the above graph it is seen that 97% people are happy with this brand and 3% is unhappy. 2. Which features do you like most? Options| No. Of respondents| Color| 5| Shape| 2| Price| 0| Fragrance| 23| Others| 0| Figure 4: Level of preferred feature of the soap by the respondents We have observed that 17% of people like the different color of LUX soap.7% people like the shape of LUX and among 30 people 23 people or 76% agree that among all the features, the fragrance of LUX soap is the best feature of LUX. 3. Do you like to add any other aroma? Options| No of Respondents| Neem| 7| Lemon| 3| Orange| 4| Strawberry| 6| Rose| 10| others| 0| Figure 5: Level of suggested new aroma to the soap by the respondents When we are conducting the survey, we observed that every people want to add other aromas like Rose, Neem, Strawberry, orange in LUX soap. It is seen that 34% people want the aroma of Rose, 23% like to add Neem, 20% want the fragrance of Strawberry, 13% orange and 10% want Lemon aroma in LUX soap. 4. According to quality, which brand is the strong Competitor of LUX? Options| No of Respondents| Dove| 20| Sandalina| 8| Tibet| 0| Meril| 0| Dettol| 2| Others| 0| Figure 6: Level of competitors of LUX According to quality, 67% respondents think that â€Å"Dove† is the strong competitor of LUX. Other 27% person thinks â€Å"Sandalina† as the strong competitor. Rest 6% feels â€Å"Dettol† is strong competitor of LUX. We have put Tibet and Meril as other options but no one thinks these are the strong competitor of LUX brand. Respondents also mentioned that â€Å"Dove† is very much expensive but in terms of quality this soap is excellent. On other hand the quality of â€Å"Sandalina† is good enough and less expensive. On other hand, â€Å"Dettol† is specially known as the bar soap which fights against the wide range of germs. 5. Are you satisfied with the quality of this soap? Options| No of respondents| Yes| 18| No| 12| Figure 7: Level of satisfaction with the quality of the soap by the respondents From the survey we get that, 60% of the respondents are satisfied with the quality of LUX soap. Remaining 40% are not satisfied. When we asked about the dissatisfaction of the participants, they show the cause of higher amount of alkali in the soap which makes the skin rough enough. 6. For how long you have been using LUX? Options| No of Respondents| Below 2 Years| 5| Between 5 to 10 years| 25| Over 10 years| 0| Figure 8: Level of time period of using LUX by the respondents During the time of survey we noticed that 83% of the people are using LUX for more than 5 to 10 years, rest amount of participants which means 17% are using LUX below than 2 years. 7. Which type of fragrance you have used in LUX? Options| No of respondents| Peach and cream| 3| Fresh splash| 7| Sandal and Cream| 12| Purple Lotus and cream| 8| Figure 9: Level of used fragrance of the soap by the respondents When we are conducting our survey, we find that 10 % people use peach and cream, 23% people use fresh splash, 40% use sandal and cream and 27% use purple lotus and cream. During the time to discussion with participants we noticed that people have used almost every fragrances of LUX time to time, finally they chose their favorite one and most of the people like sandal and cream because they feel that this fragrance may keep their skin more natural and healthy. 8. Which size of LUX soap you use? Options| No of respondents| Small| 0| Medium| 25| Large| 5| Figure 10: Level of size of the soap used by the respondents From the survey we found that 17% of the respondents use large size of the soap whether 83% of the respondents use medium size of the soap. When discussing the size of LUX being used by the people, many respondents told that not for regular use but during journey they use small size of LUX because it is easy to carry. 9. In your opinion which type of skin care you get from this soap? Options| No of respondents| Clean| 1| Glow| 0| Soft| 0| Perfumed| 29| All| 0| Figure 11: Level of skin care derived from LUX by the respondents 3% respondents said that in their opinion LUX soap keeps their skin clean and according to 97% people, LUX keeps the skin perfumed. Here we can see most of the people think that the perfume of LUX is the most popular skin care they have got from the soap. 10. Do you think LUX should introduce more products? Options| No of Respondents| Yes| 8| No| 22| Figure 12: Level of need for introducing new products of LUX of the respondents Here 27% people thinks that LUX should introduce more products like LUX face wash, LUX body powder because of its unique fragrance and rest of the people, 73% thinks that there is no need to introduce more products of LUX. 11. From which source you have got information about LUX soap? Options| No of respondents| TV advertisement| 14| Newspaper| 4| Promotional Events| 2| Bill board| 10| Friends and relatives| 0| Figure 13: Level of sources of information about LUX 47% people have got information about LUX soap via TV advertisement, 13% people got information by Newspaper, 7% people know about LUX from promotional events and remaining 33% got information by the huge billboards of LUX advertisement. 12. What do you think about the promotional activities of LUX? Options| No of respondents| Perfect| 8| Sufficient| 22| Not enough| 0| Figure 14: Level of opinions about promotional activities of LUX From the survey we found that 73% agree that the promotional activity of LUX is sufficient, they think LUX don’t need to give extra focus on their promotion activities and 27 % people voted that the promotional activity of LUX is perfect. 13. Do you think the price of LUX is affordable? Options| No of Respondents| Yes| 20| No| 10| Figure 15: Level of satisfaction about the price of LUX by the respondents 67% respondents think that the price of LUX is affordable and remaining 33% think that the price of LUX should be reduced. 14. Are you satisfied with the availability of this soap? Options| No of Respondents| Yes| 29| No| 1| Figure 16: Level of satisfaction about the availability of LUX by the respondents Almost all the respondents agree that the availability of LUX is up to the satisfaction level and only one respondent disagree with the availability of LUX. 15. Your overall satisfaction about using LUX†¦Ã¢â‚¬ ¦.. Options| No of respondents| Strongly satisfied| 2| Satisfied| 26| Less Satisfied| 2| Not Satisfied| 0| Figure 17: Level of overall satisfaction about the performance of LUX by the respondents The customer is asked to evaluate each statement and in term of their perception and expectation of performance of LUX. 87% people are satisfied with the overall performance of LUX, 7% people are strongly satisfied with this brand and 6% agree that they are less satisfied with the performance of this soap. The less satisfied respondents give cause about their less satisfaction is the proportion of Alkali in the soap makes skin rough and LUX should reduce their price as it is used by every level of classes. 5. Major Findings 1. They are more focused about their Promotional activities. 2. The proportion of Alkali is too much high and makes skin rough. 3. They are not so focused about the quality improvement. 4. Most of the people uses LUX because of its unique fragrance no one uses LUX for skin care. 5. Dove is the strongest internal competitor of LUX and Sandelina is the external strongest competitor in Bangladesh. 6. Some people expect that LUX will introduce more products of LUX like Face wash and body powder. 7. As every class of people use LUX, respondents think that the price of LUX should be reduced. 8. Sandal and Cream is the most used fragrance of LUX in Bangladesh. 9. Most people get information about LUX from TV advertisement. 10. People are satisfied with size of LUX Soap. 6. Conclusion LUX has been operates its business for many years in Bangladesh where each and every person knows brand quality and different product of it and consumers are also aware about the different strategies which are used to  attract more consumers to buy the product but still it has lacking to survive in the market. From the above analysis it’s been conclude that Bangladesh Unilever Limited facing competition from the other companies. Thus to keep its market share for the growth in their business it should focus on quality management and improvement to achieve its objective. However LUX soap should penetrate the market in order to survive in this competitive world and also introduce some new product with the reasonable range in order to increase its sale and which will have greater impact on their sale. However marketing activity should also be consider throughout which will result in gaining competitive advantage from its competitors. 7. Recommendation * Most of the respondents suggested that they would like to see more Fragrance of LUX Soap. * In order to increase more sales LUX should concentrate on appropriate reduction of cost which will directly lead to gain leadership in price. * By hiring famous stars LUX is investing huge amount to promote their products. Our suggestion will be now LUX should discontinue spending huge amount in promotional activities. * LUX Will also have to do product development for the product line extension. * As this soap makes skin rough enough; we think LUX should invest more to improve the quality of LUX soap rather than promotional activities. Or else it can lose its market at any time because there are many strong competitors in soap market. * LUX can introduce more products like- Face Wash; Body Powder etc as this product cover a huge and different market segment. 8. Bibliography www.google.com.bd www.unilever.com.bd www.unilever.com/brands-in-action www.lux.com www.hul.co.in www.luxnaturals.com en.wikipedia.org 9. Appendix Questionnaire A study on â€Å"Customer satisfaction about marketing mix of LUX Soap† Respondent Name: Age: Occupation Work Place: Income: around †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1. Are you happy with this Brand? a) Yes b) No If No please specify †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2. Which features do you like most? a) Color b) Shape c) Price d) Fragrance e) Others (please Specify) 3. Do you like to add any other aroma? a) Neem b) Lemon c) Orange d) Strawberry e) Rose f) Others (please Specify) 4. Which brand is the strong competitor of LUX (In your opinion)? a) Dove b) Sandelina c) Meril d) Tibet e) Dettol f) Others (please Specify) 5. Are you satisfied with the quality of this Soap? a) Yes b) No (explain†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.) 6. For how long you have been using LUX? a. Below 2 year b. Between 5 to 10 year c. Over 10 year 7. Which type of fragrance you have used in LUX? a. Peach and Cream b. Fresh Splash c. Sandal & Cream d. Purple Lotus & Cream 8. Which size of LUX soap you use? a) Large b) Medium c) Small 9. In your opinion which type of skin care you get from this soap? a) Clean b) Glow c) Soft d) Perfumed e) All 10. Do you think LUX should introduce more products? a) Yes (please specify†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..) b) No 11. From which source you have got information about LUX soap? a) TV advertisement b) Newspaper c) Promotional events d) Billboards e) Friends and relatives 12. What do you think these promotional activities of LUX? a) Perfect b) Sufficient c) Not enough 13. Do you think the price of LUX is affordable? a) Yes b) No 14. Are you satisfied with the availability of this soap? a) Yes b) No 15. Your overall satisfaction about using LUX †¦. a) Strongly satisfied b) Satisfied c) Less satisfied d) Not satisfied