Free Essays on Gimpel The Fool

. During youthfulness he is apprenticed to the town dough puncher. At the bread kitchen he learns an important exchange aptitude and develops into masculinity. As he develops he discovers that individuals disclose to him deceptions, yet he keeps on trusting them. He feels that the sky is the limit. He is educated by the expression of the Father’s that, â€Å"It is composed, better to be a numb-skull every one of your days than for one hour to be malevolent. He who makes his neighbors feel disgrace loses heaven himself.† Then one day the towns’ individuals come to Gimpel and let him know of a lady. They state that she is â€Å"virgin pure† yet has a limp, however that it is a purposeful demonstration of hesitance. Gimpel realizes that she is actually explicitly wanton. He broadcasts, â€Å"You’re burning through your time. I’ll never mama... Free Essays on Gimpel The Fool Free Essays on Gimpel The Fool A Sense of Redemption Isaac Singer’s Gimpel The Fool is the account of a Jewish man who is as naã ¯ve as a kid. Gimpel is depicted as the town fool and is viewed as unworldly. For his numbness he is belittled and misused by his companions, yet he generally appears to win. He appears through his numerous circumstances that the tame do acquire basically everything. His better half Elka is the polar opposite. She is a lady of extensive involvement with taking care of the undertakings of life. A determined lady with a feeling of ravenousness, she is shrewd, manipulative, and corrupt. She is a Jew however and in the Jewish Orthodox confidence there is no reclamation; for a transgression, there is damnation. This confidence depends on the Laws of Jehovah and the Pentateuch. This story addresses the Law of Jehovah. We are informed that the Lord gives no atonement, however at long last Elka comes to Gimpel in close to saintly shape. Isaac Singer splits from Judaism in this story and communicates thoughts of Christianity, which show that he may have not held customary Jewish qualities. Gimpel is a vagrant who has lived with his granddad since an early age. As a result of this he never learns the brutality of the real world. Rather he figures out how to confide in individuals and have confidence in their words. During immaturity he is apprenticed to the town dough puncher. At the pastry shop he learns an important exchange ability and develops into masculinity. As he develops he discovers that individuals disclose to him deceptions, yet he keeps on trusting them. He feels that the sky is the limit. He is educated by the expression of the Father’s that, â€Å"It is composed, better to be a blockhead every one of your days than for one hour to be detestable. He who makes his neighbors feel disgrace loses heaven himself.† Then one day the towns’ individuals come to Gimpel and let him know of a lady. They state that she is â€Å"virgin pure† however has a limp, however that it is a conscious demonstration of shyness. Gimpel realizes that she is actually explicitly wanton. He announces, â€Å"You’re burning through your time. I’ll never mama...

arab nationalism essays

Middle Easterner patriotism papers HARVEY: The worldwide walk against youngster work was conceived in a discussion that I had with Kailash Satyarthi the very charming pioneer of the transition to bring youngsters out of reinforced work in India the leader of the South Asian KAILASH: We have adequate confirmation that the kids are being utilized as slaves. They are purchased and sold. They are tormented. They are limited to work environment. They are definitely not HARVEY: These are kids working in block furnaces, working in ranches as a piece of reinforced homestead work, working in stone quarries; kids in sexual subjugation, or being dealt over national or state limits for sexual purposes. Those are the sorts of children that this worldwide walk is a push to HARVEY: So we concluded that the worldwide walk was a way by which we could carry universal strain to nation This was not only a straightforward dissent. En route, coordinators met with local gatherings like this one to attempt to connect neighborhood worries with the Marchs more extensive objectives, which reverberate with individuals in Thailand. Theyre as yet reeling from the breakdown of their money. SULAK: Economic development must take human respect, human rights, natural parity, into thought. In the wake of Thailands monetary emergency, Buddhist Researcher Sulok Sivaraksa, in the same way as other activists, sees developing destitution in human rights terms. SULAK: We have a bigger number of whores than priests. We have kid workers. We demolish our condition. The individuals in Bangkok itself, 20% live in ghettos. What's more, numerous individuals dont indeed, even live in the ghettos, they live under the extensions, etc etc. But then individuals feel these are not human rights The Global March is only one new cross-outskirt tactican delineation of how globalization from above prompts a globalized obstruction from beneath. KAILASH: But on account of kids, on account of poor individuals, they have no computations of ... <!

New Opportunities and Experiences

New Opportunities and Experiences Hey guys, While attending Illinois, especially as a freshman, it can be easy to fall into a system. After coming from high school, students  are  so used to a set structure, that they attempt to build something similar to what they were used to back in high school. However, I urge you all to not fall into this routine. There are so many amazing things to try when here at Illinois, that it would be a disservice to oneself to not try a few new things, whether theyre classes, clubs, or other campus activities. For instance, this semester I enrolled in an informatics class, and even to this day I still dont really know what informatics is. What I do know though, is that in the last 11 weeks of this semester, I have learned a lot of information on things that Id never considered doing before this class. Ive learned to solder circuit boards, and to 3D print objects and scans, and even to make stickers! Nerdy, but its fun. Ive learned some new skills, and I get to keep everything I make. So as scary as branching out might seem, just think that by this time in your academic careers, youll have been accepted into one of the best universities in the country, left your home and family to live in a town youve probably only visited a few times, and started your first college courses. If you can do all of that, Im sure trying our for a club sports team, joining a student organization, or taking a class in a subject you know nothing about will be no sweat!  And just to show you its no biggie, here are a few of my creations for display (some more successful than others). Until next time guys, Kenny Kenny Class of 2016 I’m in the Creative Writing program in the College of Liberal Arts and Sciences. I’m originally from Tampa, Florida, but I’ve been calling Illinois my home since 1998. I’ve lived all over the Northwest suburbs, from Palatine to Lakemoor to where I currently live back home, Mundelein.

Stubby World War I Hero Dog - 2273 Words

Historians who study World War 1 have argued about Stubby’s importance on many occasions. An argument that comes up frequently is this; Is Stubby is only regarded as famous in the world of military animals because he was the first American military dog? Although his actions were great, they were not incredibly unique, as European war dogs had been involved in battle too, and had been doing just as well as Stubby for a longer amount of time (Tamara). However, whether or not Stubby’s actions warrant fame and recognition is irrelevant. It is irrefutable that Stubby’s military performance during World War 1 was extraordinary, but he is so well known because he is credited as the dog that broke the mold, so to speak, and began the integration†¦show more content†¦Stubby’s rise to fame happened by accident. Yale University had opened up its’ campus so that the United States government could train soldiers and give them temporary housing (Zimmerma n). An army in training needs food, and â€Å"there was a surplus of food on campus for the 26th Yankee division† (Thompson). Many stray dogs found â€Å"a perfect little home† by hanging around military training grounds and eating whatever they could find (Tamara). Stubby was likely one of these stray dogs, and, as if chance, he was noticed by a soldier named John Robert Conroy (George 7). Stubby began to visit Conroy’s tent frequently, and the two became inseparable. When Conroy trained with the 26th Yankee division, â€Å"Stubby would run alongside him and watch the soldiers go through their daily routines† (George 8). Stubby was obviously a very smart dog, as â€Å"he quickly learned the meanings of the 102nd infantry’s bugle calls† (George 8), and also made a habit of accompanying Conroy during all training. After a few short weeks, After just a few weeks of hanging around the drill field and watching the 26th infantry train, Stubby cou ld execute marching maneuvers alongside the men, and had been trained by Conroy to stand on his hind legs and salute officers, which was later described by another man in Conroy’s platoon as â€Å"cripplingly adorable† (Tamara). Another man in Conroy’s division says â€Å"Stubby was just special. Sure, there were plenty of dogs roaming the trainingShow MoreRelatedMans Best Friend the Pit Bull1069 Words   |  4 PagesMan’s Best Friend Dogs have been a companion for humans throughout history. There are currently 161 breeds which are recognized by the American Kennel Club (AKC) registry (Why Purebred?, 2013). Add the total of mix breeds and the number of dogs the ASPCA rescues daily, and there are a countless number of dogs in the United States. Unfortunately, since dogs do not have the ability to speak, they use their mouths and paws to communicate. Dog bites happen. According to the ASPCA, there are approximatelyRead MoreDon’t Discriminate the Breed725 Words   |  3 PagesHow would you react if you became next to or close to a stray dog? Would you respond by running, yelling, or even kicking or hitting the animal? Would you respond calmly, call animal control or even walk away? Just because the dog is mean doesn’t make it aggressive. Aggression is such a broad term and it’s not all bad. The four types I am going to address are protective aggression, territorial aggression, fear-motivated aggression, and pain-induced aggression. Aggression that happens when a motherRead More My Pit Bull Essay1379 Words   |  6 PagesMy Pit Bull I.  Ã‚  Ã‚  Ã‚  Ã‚  Pit bulls are outlawed in Miami-Dade County because of their vicious nature. A.  Ã‚  Ã‚  Ã‚  Ã‚  In 1990, the American Pit Bull Terrier was outlawed in Miami Dade County. B.  Ã‚  Ã‚  Ã‚  Ã‚  There are many reasons why we fear this particular breed and one reason is because we fear what we do not understand. C.  Ã‚  Ã‚  Ã‚  Ã‚  The pit bull dogs are outlawed in Miami Dade County because of the inbred susceptibility to attack other animals, and because of the danger posed to humans. II.  Ã‚  Ã‚  Ã‚  Ã‚  One stereo type of pitRead MoreShould Pit Bulls Be Banned From America?1409 Words   |  6 Pageschildren as nannies (the Canine Journal). Today Pit Bulls are used as therapy dogs, police dogs, and of course a simple companion. Many myths about pit bulls circulate, which scares society into believing that they are dangerous to us and our families the question of banning Pit Bulls has been hotly discussed around the world, but banning Pit Bulls will not stop illegal breeding, fighting and distribution of Pit Bulls, other dogs from biting, and the problem will grow. The question of whether or not PitRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesContents Feigenbaum−Feigenbaum †¢ The Power of Management Capital 1. New Management for Business Growth in a Demanding Economy 1 1 Text Jones−George †¢ Contemporary Management, Fourth Edition I. Management 17 17 2. The Evolution of Management Thought Hughes−Ginnett−Curphy †¢ Leadership, Fifth Edition I. Leadership is a Process, Not a Position 51 51 70 1. Leadership is Everyone’s Business 2. Interaction between the Leader, the Followers the Situation Cohen †¢ Effective Behavior in Organizations

Electron Transport Chain and Energy Production

In cellular biology, the electron transport chain is one of the steps in your cells processes that make energy from the foods you eat.   It is the third step of aerobic cellular respiration. Cellular respiration is the term for how your bodys cells make energy from food consumed. The electron transport chain is where most of the energy cells need to operate is generated. This chain is actually a series of protein complexes and electron carrier molecules within the inner membrane of cell mitochondria, also known as the cells powerhouse. Oxygen is required for  aerobic respiration  as the chain terminates with the donation of electrons to oxygen.   Key Takeaways: Electron Transport Chain The electron transport chain is a series of protein complexes and electron carrier molecules within the inner membrane of mitochondria that generate ATP for energy.Electrons are passed along the chain from protein complex to protein complex until they are donated to oxygen. During the passage of electrons, protons are pumped out of the mitochondrial matrix across the inner membrane and into the intermembrane space.The accumulation of protons in the intermembrane space creates an electrochemical gradient that causes protons to flow down the gradient and back into the matrix through ATP synthase. This movement of protons provides the energy for the production of ATP.The electron  transport chain is the third step of aerobic cellular respiration. Glycolysis and the Krebs cycle are the first two steps of cellular respiration. How Energy Is Made As electrons move along a chain, the movement or momentum is used to create  adenosine triphosphate (ATP). ATP is the main source of energy for many cellular processes including muscle contraction and cell division. Adenosine triphosphate (ATP) is a organic chemical that provides energy for cell. ttsz / iStock / Getty Images Plus Energy is released during cell metabolism when ATP is hydrolyzed. This happens when electrons are passed along the chain from protein complex to protein complex until they are donated to oxygen forming water.  ATP chemically decomposes to adenosine diphosphate (ADP) by reacting with water. ADP is in turn used to synthesize ATP. In more detail, as electrons are passed along a chain from protein complex to protein complex, energy is released and hydrogen ions (H) are pumped out of the mitochondrial matrix (compartment within the inner  membrane) and into the intermembrane space (compartment between the inner and outer membranes). All this activity creates both a chemical gradient (difference in solution concentration) and an electrical gradient (difference in charge) across the inner membrane. As more H  ions are pumped into the intermembrane space, the higher concentration of  hydrogen atoms  will build up and flow back to the matrix simultaneously powering the production of ATP by the protein complex ATP synthase. ATP synthase uses the energy generated from the movement of H  ions into the matrix for the conversion of ADP to ATP. This process of oxidizing molecules to generate energy for the production of ATP is called oxidative phosphorylation. The First Steps of Cellular Respiration Cellular respiration is a set of metabolic reactions and processes that take place in the cells of organisms to convert biochemical energy from nutrients into adenosine triphosphate (ATP), and then release waste products. normaals / iStock / Getty Images Plus The first step of cellular respiration is glycolysis. Glycolysis occurs in the cytoplasm and involves the splitting of one molecule of glucose into two molecules of the chemical compound pyruvate. In all, two molecules of ATP and two molecules of NADH (high energy, electron carrying molecule) are generated. The second step, called the citric acid cycle or Krebs cycle, is when pyruvate is transported across the outer and inner mitochondrial membranes into the mitochondrial matrix. Pyruvate is further oxidized in the Krebs cycle producing two more molecules of ATP, as well as NADH and FADH 2 molecules. Electrons from NADH and FADH2 are transferred to the third step of cellular respiration, the electron transport chain. Protein Complexes in the Chain There are four protein complexes  that are part of the electron transport chain that functions to pass electrons down the chain. A fifth protein complex serves to transport hydrogen ions back into the matrix. These complexes are embedded within the inner mitochondrial membrane.   Illustration of electron transport chain with oxidative phosphorylation. extender01 / iStock / Getty Images Plus Complex I NADH transfers two electrons to Complex I resulting in four H ions being pumped across the inner membrane. NADH is oxidized to NAD, which is recycled back into the Krebs cycle. Electrons are transferred from Complex I to a carrier molecule ubiquinone (Q), which is reduced to ubiquinol (QH2). Ubiquinol carries the electrons to Complex III. Complex II FADH2 transfers electrons to Complex II and the electrons are passed along to ubiquinone (Q). Q is reduced to ubiquinol (QH2), which carries the electrons to Complex III. No H ions are transported to the intermembrane space in this process. Complex III The passage of electrons to Complex III drives the transport of four more H ions across the inner membrane. QH2 is oxidized and electrons are passed to another electron carrier protein cytochrome C. Complex IV Cytochrome C passes electrons to the final protein complex in the chain, Complex IV. Two H ions are pumped across the inner membrane. The electrons are then passed from Complex IV to an oxygen (O2) molecule, causing the molecule to split. The resulting oxygen atoms quickly grab H ions to form two molecules of water. ATP Synthase ATP synthase moves H ions that were pumped out of the matrix by the electron transport chain back into the matrix. The energy from the influx of protons into the matrix is used to generate ATP by the phosphorylation (addition of a phosphate) of ADP. The movement of ions across the selectively permeable mitochondrial membrane and down their electrochemical gradient is called chemiosmosis. NADH generates more ATP than FADH2. For every NADH molecule that is oxidized, 10 H ions are pumped into the intermembrane space. This yields about three ATP molecules. Because FADH2 enters the chain at a later stage (Complex II), only six H ions are transferred to the intermembrane space. This accounts for about two ATP molecules. A total of 32 ATP molecules are generated in electron transport and oxidative phosphorylation. Sources Electron Transport in the Energy Cycle of the Cell. HyperPhysics, hyperphysics.phy-astr.gsu.edu/hbase/Biology/etrans.html.Lodish, Harvey, et al. Electron Transport and Oxidative Phosphorylation. Molecular Cell Biology. 4th Edition., U.S. National Library of Medicine, 2000, www.ncbi.nlm.nih.gov/books/NBK21528/.

The Far Horizon convention centre Free Essays

1.0  Ã‚  Ã‚   Introduction The 4 Ps of marketing are in more than one way interdependent. They together help customers in making purchase decisions. We will write a custom essay sample on The Far Horizon convention centre or any similar topic only for you Order Now If planned properly, 4Ps can also help companies identify the right segment of customers. A product must satisfy a consumer’s need. It comes with a cost. Production costs must be kept in check and at the same time quality should not be compromised on. A brand must keep its consumer’s interest in mind always. Price is next. Price escalation takes place when a product moves through the distribution channel.   A manufacturer’s selling price becomes a distributor’s cost price. This hurts dealers who end up paying more to the distributor. Ultimately, this affects competition and sales. This escalation in prices forces many consumers to look elsewhere. There are many strategies employed by companies to beat competition. There are some who find it hard to offer at reduced price because of brand. There are others who reduce their price in the face of stiff competition. Then there are those who, while retaining their image, launch products that are branded but service a different segment of demographic. Thus, price plays an important role in a consumer’s behaviour.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Place can also determine price. Factors like who the final consumer will be and what he or she looks for must be considered. Where does a consumer look for in a convention centre? Are the major needs of the client met by the infrastructure available? Distance is also considered to be an issue that determines choice. No client would think of going beyond his/her convenience to book a hall. Distances also determine transpor tation costs, which could cause price escalation for the client. Distribution gets affected, and time and money is lost. So, choice of place is also important. Promotion relates to publicity. Promotion can take many forms: advertising in various media, events, press releases, trade shows, brochures, flyers, internet and so on. This is where a company focuses on projecting itself and its product. Promotion creates awareness, the first step to sales. Thus, branding and 4Ps play a vital role in consumer buying rationale (Volker.M, 1998). 2.0  Ã‚  Ã‚   Analysis In any business the marketing environment, production costs, logistics, distributor/dealer margin and the manufacturer’s margin are considered before a product is priced to the consumer. All these are directly influenced by the 4 Ps of marketing.   Far Horizon, a well structured organisation is in the process of expanding its activities to incorporate a convention hall that can accommodate 850 people in a single sitting; a first of its kind in that community. Far Horizon already has a full-fledged catering wing that is operational and serves breakfast, lunch and dinner to the local inhabitants. The idea of the proprietorship organisation is to project Far Horizon as a one-stop solution for any activity like weddings, business meetings, conferences, trade shows and so on. Once the convention centre becomes fully operational, it will enjoy complete ascendancy in business against a rather tame competition. However, there are factors that can determine the success of a business in any environment; the factor of the 4 Ps. Product Strategy Identify three factors that influence product strategy decisions: Size, Facilities, and Availability. The size of the convention centre will be bigger than any existing hall available in the community, and can cater to any kind of programme. The availability of a full-fledged restaurant and bar makes food and beverage ordering convenient, without requiring external catering services. The hall is large enough to accommodate any number of people in one sitting and its availability round the year will make it a very attractive proposition to time-conscious customers. Place Strategy Identify three factors that influence place strategy decisions: Proximity, Location, and Connectivity. Far Horizon is located close to the airport and is thus a little far from the commercial hub of the community. However, because of its existing restaurant and bar, it has its share of regular customers, for whom distance may not be an issue. The idea to tie-up with the local transport authorities may be short-sighted, but customers who require larger halls with more facilities will be inclined to travel a little more to minimize responsibilities. Promotion Strategy Identify three factors that influence promotion strategy decisions: Word-of-mouth communication, events and media presentations. Far Horizon will get that distinct advantage that its competitors lacked from their regular customers. Customer’s feedback is a sound way to project an organisation for its products or service. How many times have one seen friends influence the buying behaviour of others. The same principle applies in this case too. Events taking place at such venues as Far Horizon will attract immediate attention, because it is located close to the airport for one, and because many people visit this place for refreshments or drinks frequently. Media advertisements are very convenient to attract those people who have never ventured to Far Horizon previously. The sparsely populated community will get to know a lot more through media coverage. Pricing Strategy Identify three factors that influence pricing strategy decisions: Logistics, Quality and Quantity. Far Horizon will beat competition through its sheer size and facilities. None of its competitors come close enough to even challenge it for its facilities. Because it is close to the airport, the convention centre can attract outsiders to it instantly. The price for organizing shows, events, weddings, conferences are minimized because of its volume of intake. The logic behind such a move to make a big hall is to minimize prices through volume sales. Catering costs will come down drastically as well, and so too would the cost of beverages. Far Horizon will be able to capitalise on the service of space, food and beverages. The client will benefit immensely; enjoy better facilities at lower costs and maintenance. 3.0  Ã‚  Ã‚   Reference Volker.M, Business basics for Engineers, Marketing 4Ps of Marketing, www.sfu.ca, Referenced on 09.05.2007 How to cite The Far Horizon convention centre, Essay examples

Online Business Model of Amazon and eBay and their Differences

Question: Select 2 web based online business and evaluate their online business model, highlighting the differences between their e-business models( Amazon and E-bay. Answer: Online business model of Amazon and eBay and their differences The place of e-commerce has improved the capability of providers to meet up with clients despite regional limitations. The number of providers, clients and intermediaries continue to increase and chance out new places. One of the first e-commerce providers, Amazon, divided new ground as to what exactly they revealed in the worldwide market. Amazon The coming of Amazon.com Inc. pushed Wall Streets straightforward, silo view of sectors, creating a conundrum: Were they a technological innovation organization that offered the system from which products were interchanged, or were they a press organization that offered the system to promote products, or were they a retail store organization from which producers marketed goods? This new model presented by Amazon stimulated a beginner classification, which mixed all three technological innovation, press and retail-becoming known as e-commerce (Wohlsen, 2013). And because of its far-reaching effects, e-commerce spewed out many and various opponents at a rapid rate. But each of the opponents has different strategies and exclusive selling propositions that individual themselves from a populated pack. Amazon, the trailblazer for e-commerce, has four primary lines of business--consumers, suppliers, businesses, and content makers. Based on management's conversation in its recent 10-K, Amazo n designs the websites to enable millions of exclusive products to be marketed by us and by third parties across a multitude of product groups. Sellers are allowed to sell products and they pay Amazon a fee fixed, or per unit activity fee. Amazon also provides an online system for individual writers and marketers of books, music, and movies. One area that differentiates Amazon from many e-commerce opponents is its extensive strategies abilities (Webley, 2010). eBay eBay, mainly known for its auction-style retail store framework, makes a system for individual customers and suppliers to sell products to customers. eBay, depending on an information from its recent 10-K, is primarily a transaction-based company that produces income from the dealings and expenses that we efficiently allow. eBays unique selling undertaking is to link willing customers and make dealings possible using either a conventional price-setting framework or a public auction type framework. eBays company framework not only produces income from the dealings between customers, but also from expenses through its third party deal system, PayPal (Carrie Kirby, 2000). PayPal has established itself as a deal of option for many different providers and locations on the internet and through cellular phones outside of eBay. In fact, eBay desires "to become the digital pockets of option for customers and suppliers to pay and get paid almost anywhere, at any time and on any Internet-linked device, whether they are on the internet or in the physical world." Additionally, eBay procures fees from its marketing services, specific conventional like StubHub, and its technology system (The Telegraph, 2011). Differences between then Though many online stores were established in the delayed '90s, few had the endurance of Amazon and eBay. The two websites offer an extensive range of items, from outfits to huge LED TV sets. Though the two solutions started in unique places, they have progressed over the years to integrate many of each others more effective components. However, there are some key variations between the two web websites (Andrew, 2012). Selling Compared to Assisting Sales Amazon started in a garage area where its own stock of items, guides, were saved and packed. Nowadays, Amazon preserves large manufacturing features of items that it offers straight to on the internet clients. Though Amazon has since added a network of sellers which deliver from their own features, the large of Amazons promotions are still managed in-house. By comparison, eBay does not straight offer anything. The organization's unique design merely linked suppliers to clients, making the strategies of transaction and shipping mainly with those two events. Fixed-price Compared to Auctions Though many suppliers on eBay choose to take advantage of eBay's set, Buy it Now cost, much of the support provided by the organization still features much like a public auction. Over a three, fives, seven or ten day period, clients may view the product and make offers to buy it. The customer with the biggest bid at the end of the public auction term gets the item. Amazon, however, provides a more traditional retail store design. Goods are provided at a specific cost which clients must pay when they electronically "check out." Payment Modes From the beginning, eBay performed a little part in how clients paid for their buys. Though eBay today operates PayPal, the on the internet pay support, it still does little more than provide consumers the tools to easily send each other money. Amazon, by comparison, helps all expenses through its check out, even those expenses intended for third-party merchants. Additional Assistants As they two companies have grown, they have desired to acquire new solutions and increase into new areas. eBay, for example, operates 50 percent.com, a popular site for people looking to trade used guides, films, and games. Both 50 percent.com and eBay.com are incorporated with PayPal for affecting the transaction. Amazon provides a variety of solutions, such as loading video through Amazon Primary, rented cloud-computing solutions and an App shop. The app shop is particularly important for clients who buy Amazons Amazon kindle line of tablets or e-book reader. Identify changes to their e-business initiative and discuss possible improvement The new economic system has brought in excellent business opportunitiesand excellent problems. Not since the Commercial Trend have the levels of working with modify been so excellent. Most conventional companies have approved, theoretically at least, that they must either modify or die. And even Internet companies such as Amazon.com and eBay.com identify that they need to handle the changes associated with fast business development. Despite some personal achievements, however, modify continues to be difficult to take off, and few companies handle the procedure as well as they would like. Most of their initiativesinstalling new technology, downsizing, reorientating, or trying to modify business culture have had low achievements. The intense fact is that about 70% of all modify projects don't succeed (Zucchi, 2015). In our experience, the reason for most of those problems is that in their hurry to modify their companies, supervisors end up submerging themselves in a broth of projects. They get off track and become captivated by all the advice available in create and on-line about why companies should modify, what they should try to achieve, and how they should do it. This development of suggestions often results in complexity when modify is tried. The result is that most modify initiatives apply a large cost, both personal and financial. To enhance the possibility of achievements, and to decrease the person carnage, it is crucial that professionals understand the characteristics and procedure of business modify much better. But even that is not enough. Management need to break the rule of modify (Michael Beer, 2000). Although every business's modify effort is unique, the studies suggest there are two archetypes, or concepts, of modify. These archetypes are depending on very different and often subconscious presumptions by mature executivesand the professionals and instructors who recommend themabout why and how changes should be made. "Theory E" is modify depending on financial value. "Theory O" is modify depending on business ability. Both are legitimate models; each concept of modify accomplishes some of the management's objectives, either clearly or unquestioningly. But each concept also has its costsoften surprising ones. "Theory E" modify techniques are the ones that make all the news. In this hard strategy to modify, investor value is the only genuine evaluate of business achievements. Change usually includes the large use of financial rewards, extreme layoffs, downsizing, and reorientating. E modify techniques are more common than O modify strategies among companies in the U. s. Declares, where marketplaces force business forums for fast turnarounds. Managers who register to Theory O believe that if they were to concentrate specifically on the price of their stock, they might damage their companies. In this smooth strategy to modify, the objective is to create business lifestyle and personal ability through personal and business learningthe procedure of modifying, acquiring reviews, showing, and making further changes. Managers at these companies are likely to see the threats in splitting those agreements. Because they place a higher value on worker dedication, Oriental and Western companies are al so more likely to look at an O strategy to modify (Team, 2013). Based on your analysis recommend a future e- business strategy for both business in alignment with their goals eBay Nowadays, eBay is one of the most well-known organizations on the internet public auction marketplace sites. The website, www.ebay.com, functions as a C2C system for individuals to offer their products to one another. This allows individuals to restore some or even all of the sunk cost they compensated for the product when they initially purchased it. If the product is useful enough, the supplier can actually end up switching a benefit from the unique purchase. With this choice, suppliers set a time period restrict on the product and the putting in a bid war starts. During this procedure, any customer that is a participant of the social system can place a bid on the product during the length of the procedure (Bo Lin, 2011). Online transaction is also very realistic and realistic because most cash dealings go through PayPal; an e-commerce company associate adjoined with eBay. This allows expenses and cash exchanges to be made through the internet. PayPal can be connected with verifying records, an ATM card, and bank debit/credit cards. Although many individuals may be anxious launching such details, all details are said to be protected through PayPal. In the unlikely occasion that there is a difference with any deal, one can always an argument his or her case. PayPal can fix issues by performing as a fairly neutral arbitrator. Also, there are many fake items in eBay such as developer outfits, purses and purses and etc. Once a client has found out that whatever he or she obtained is a fake product, PayPal can be a fairly neutral arbitrator and fix issues by demanding the unique invoice from the supplier. Sometimes, a client can argument it by processing a review, but this is only in really unusual situati ons. Properly secured security reveals that eBay and PayPal are greatest associates for e-commerce (myownbusines, 2015). In inclusion to the sales that are performed, some suppliers in eBay provide a Buy It Now choice. These choices mean that one can always evaluate a certain cost of a good with its given list cost to discover the best product for the best possible value. For example, one of the most well-known retail store shoes shops, FOOT LOCKER, has a range of footwear. While there is an extensive range of footwear, many of them can be rather expensive. With eBay, a client may be able to discover the identical footwear at a less expensive cost. Furthermore, one does not have to pay taxation unless he or she is in the same state as a given supplier. With the Make an Offer choice, one can settle with a given supplier on whether or not the supplier can lower the cost that he or she, the client, wishes to pay for. The cost can achieve stability when consumers can achieve a contract in cost. If stability is not achieved, the client can still acquire the product through the on the internet public auction marketplace method (Stone, 2013). A critical facet that sides out competitors is the capability to keep reviews about your deal experience. Feedback includes the following ratings: beneficial, fairly neutral, or adverse, along with space to make a personal opinion. eBay associates are able to develop, a "strong popularity," so that consumers have an assurance that the deal operates efficiently, eventually making an on the internet client connection. Getting Observed When publishing products on the market, individuals are always looking for the most effective way to "get noticed" on the site, providing them more of an opportunity to rise above the crowd and to get their product marketed. Sellers need to understand that. Amazon On Oct 18, 2011, Amazon.com declared a collaboration with DC Comic strips for the unique electronic rights to many popular comics. The collaboration has caused well-known bookshops to remove these headings from their racks. These headings will be available for purchase specifically through Amazon's new Amazon kindle Fire product (Barr, 2011). Many experts view Amazon.com as the model for business in the electronic age. They estimate that it will one day become the Wal-Mart on the web. From the start, Amazon.com has grown explosively. Its yearly product sales have increased from a moderate $150 million in 1997 to more than $19 billion dollars today. In only the past five decades, despite the recent unreliable economic system, its product sales have more than tripled. Although it tools Amazon.com eight decades to turn its first full-year profit in 2003, profits have since increased more than 18-fold. One study reports that 52 % of all clients who went on the web to shop last season started at Amazon.com. 50 % of Amazons product sales come from worldwide (Regan, 2006). There are many functions that are created for offering customized interaction between each consumer and Amazon.com. For example, the Amazon.com Website meets clients with their own customized home pages. Depending on products you examined lately and frequently, the website shows a "Recommended for you," which makes customized item suggestions and your surfing around history so that even if you shut web site unguardedly, you will not lose your favourite products. Sometimes you gather products from different suppliers, and then you can select to package all the products together and deliver them to saving money. Amazon allows users to publish opinions to the website of each item. Evaluators must rate the item on a ranking scale from one to five celebrities. As with most ranking machines, one star appears for the item being bad, five celebritys significance that the item is outstanding. Amazon provides a badging option for reviewers which indicate the real name of the customer or which indicate that the customer is one of the top reviewers by popularity. Customers may opinion or elect on the opinions, showing whether or not they found it necessary to them. If a review is given enough "helpful" strikes, it appears on the first web page of the item. All these functions are offered to fulfil clients (IBTimes Staff Reporter, 2008). Amazon.com not only provides a variety of products to select, but also let clients spend a while to look, learn and discover. Amazon becomes a kind of social network, in which clients can look for products, share their encounters with other people, and assess suppliers. In this way, Amazon.com offers suppliers a system to sell their products, and one-time funds customized customer connections and meets their online shopping experience. Amazon.com is constantly developing the Web by creating more choices, improving its secure system, and making more comfort in order to become proper to worldwide market (Mermigas, 2011). Although Amazons varied product profile and increasing e-commerce business will assistance its powerful income growth, there are other aspects that recommend there could be edge stress going ahead. The company, which is in the centre of creating number of satisfaction facilities to move out same day distribution, is fighting increasing competitors in the cloud services front side and is investing intensely towards the growth of its content collection. All of these actions are cost-intensive and will adversely affect its already slim edges. This indicates that it may try to control its income growth and concentrate on becoming more successful. References [1] Andrew, J., 2012. What Is the Difference Between eBay Amazon?. [Online] Available at: https://smallbusiness.chron.com/difference-between-ebay-amazon-65506.html[Accessed 1 May 2015].[2] Barr, A., 2011. Amazon Spain launch may presage new overseas push. [Online] Available at: https://www.reuters.com/article/2011/09/14/amazon-spain-idUSS1E78D1XR20110914[Accessed 1 May 2015].[3] Bo Lin, J. M. C. P. J. T. a. W. W., 2011. Reentering Asian Markets, eBay Rolls with New Strategy. [Online] Available at: https://www.thunderbird.edu/blog/faculty/washburn/2011/08/08/ebay-china[Accessed 1 May 2015].[4] Carrie Kirby, V. K., 2000. EBay Buying Half.com, the Company. [Online] Available at: https://www.sfgate.com/business/article/EBay-Buying-Half-com-the-Company-2771869.php[Accessed 1 May 2015].[5] IBTimes Staff Reporter, 2008. Borders Returns to Online Sales, Drops Amazon. [Online] Available at: https://www.ibtimes.com/borders-returns-online-sales-drops-amazon-220926[Accessed 1 May 2015].[6] Merm igas, D., 2011. Kindle Strategy Fire Amazon's Future. [Online] Available at: https://www.businessinsider.com/kindle-strategy-fire-amazons-future-2011-10?IR=T[Accessed 1 May 2015].[7] Michael Beer, N. N., 2000. Cracking the Code of Change. [Online] Available at: https://hbr.org/2000/05/cracking-the-code-of-change/ar/1[Accessed 1 May 2015].[8] myownbusines, 2015. Session 12: E-Commerce. [Online] Available at: https://www.myownbusiness.org/s9/#6[Accessed 1 May 2015].[9] Regan, K., 2006. Toys 'R' Us Wins Right to End Amazon Partnership. [Online] Available at: https://www.ecommercetimes.com/story/49188.html[Accessed 1 May 2015].[10] Stone, B., 2013. EBay's John Donahoe on E-Commerce and Mobile Payments' Future. [Online] Available at: https://www.bloomberg.com/bw/articles/2013-08-08/ebays-john-donahoe-on-e-commerce-and-mobile-payments-future[Accessed 1 May 2015].[11] Team, T., 2013. How Amazon Plans On Driving Future Growth. [Online] Available at: https://www.forbes.com/sites/greatspecula tions/2013/05/15/how-amazon-plans-on-driving-future-growth/[Accessed 1 May 2015].[12] The Telegraph, 2011. The history of eBay. [Online] Available at: https://www.telegraph.co.uk/finance/personalfinance/8451898/The-history-of-eBay.html[Accessed 1 May 2015].[13] Webley, K., 2010. A BRIEF HISTORY OF Online Shopping. [Online] Available at: https://content.time.com/time/business/article/0,8599,2004089,00.html[Accessed 1 May 2015].[14] Wohlsen, M., 2013. Headline: Turns Out Some People Do Hate Amazon. [Online] Available at: https://www.wired.com/2013/03/some-people-do-hate-amazon/[Accessed 1 May 2015].[15] Zucchi, K., 2015. Navigating E-commerce: Alibaba, eBay and Amazon. [Online] Available at: https://www.investopedia.com/articles/investing/102814/navigating-ecommerce-alibaba-ebay-and-amazon.asp[Accessed 1 May 2015].

Heinekein Company

The Destruction of Utopian Ideals (Animal Farm, by Orwell) essays

The Destruction of Utopian Ideals (Animal Farm, by Orwell) essays George Orwells book, Animal Farm, is a scathing satire on the failure of the Russian communist revolution to free the Russian people and establish an egalitarian society. The characters in this revolution are represented by a variety of animals whose society is an animal farm. The animals have some serious grievances against their tyrannical human bosses and stage a rebellion to free themselves of oppression and to create a utopian society based on the philosophy of Old Major, a boar respected among the animals. Ironically, the leaders of the rebellion, the pigs, seize power and become even more tyrannical oppressors than the original human bosses. Old Majors doctrine of Animalism, a philosophy that stresses equality and fair treatment of all animals, is distorted and ultimately destroyed by propaganda, lies, and the corruption of power. The most ruthless and power-hungry of the pigs, Napoleon, establishes a dictatorship making new policies which are in direct opposition to the original ideals of Old Major. Old Majors doctrine of Animalism is written as seven commandments by which the animals should conduct their lives. The Seven Commandments are eliminated, and in their place is put one commandment which states that, All animals are equal, but some animals are more equal than others (133). Napoleon is now making all of the decisions on the farm, and when the slightest disagreement is uttered from the mouth of another animal, the animal is ruthlessly punished. The power structure of Animal Farm under Napoleons dictatorship becomes a mockery of Old Majors belief of equality among the animals. Old Majors ideals of equality among the animals is distorted and destroyed by Napoleons use of intimidation and fear against the other animals. One afternoon, when Napoleon has ordered the animals to assemble in the yard, a group of animals is being forced, by means of Napoleons do...

Justice System Position Paper Research Example | Topics and Well Written Essays - 1750 words

Justice System Position - Research Paper Example However, with the passage of time the intensity of the crime committed by juvenile increased which lead to the shift in the focus of the justice system. The justice system shifted its focus from rehabilitation to punishment. This shift in focus has initiated the debate of what the focus of Juvenile Justice System should be. While many are of the opinion that this shift in focus is just, I believe the focus of juvenile justice system should be rehabilitation and not retribution. Many individuals and groups of society believe that the threat of harsher punishment would help in decreasing the rate of juvenile crime. While it may be true if approached from one aspect but the other side of the coin indicates very different and adverse result of this approach. According to a study conducted by the North-eastern University in 1996 on juvenile recidivism, the treat of harsher sentences like that of adult has done little to decrease the juvenile crime rate. Reason for supporting rehabilitation as the focus of juvenile justice system is the belief that children being young still have the potential and ability to change. Children are what the surrounding circumstances have shaped them to be. If treated with proper care, there is a very less chance that they will not change. Saving children is easy because they are young and not fully matured in their thinking. It is necessary to save these children so that they make a better part of the society in the future. Rehabilitation through its various approaches and programs has a better capability to save these children’s than punishment. Rehabilitation through its various programs like Youth Outreach Service (YOS) focuses on assessing mental health of the youth. These programs aim to provide the youth with immediate assistance regarding the mental and emotional problems caused by the trauma youth faced thus saving helping to save the child. It is because of this focus on psychological improvement

Creating specialized pediatric radiographic team Dissertation

Creating specialized pediatric radiographic team - Dissertation Example Without evaluation, it is almost impossible to note any changes that have taken place in the organization. The stakeholders rely on evaluation to ensure the project reaches its stated objectives and at the right time. Evaluation helps stakeholders and concerned parties to focus on any factor that has affected the project and to what limits. Some factors are seen to affect a project to greater levels, ensuring the project does not achieve its objectives. Some of these factors can be controlled while others are uncontrollable. Therefore, focusing on these factors prepares the management to ensure the project is designed to achieve its objectives (Rigby, 2003: 15). For instance, when the management knows that a factor is likely to affect a project, they indulge in control measures that will reduce the atrocities of the factor. Prevention will prepare the project to deal with these factors (Walshe and Smith, 2011: 11). As such, the project is likely to record a positive accrual. This wil l also benefit the managers as they will have a positive record during their tenure. However, some of these factors are uncontrollable. For instance, the external factors are not controllable by the project’s management. Therefore, there is a need to have a closer focus on these factors and enhance preparedness. This will assist in ensuring the factors do not affect the project adversely. Evaluation is a process that allows improvement and correction in some activities that were not well conducted. When evaluating a project, the management considers all the attributes in the project and their optimality. For instance, evaluating the machinery that is used in radiography is a process that will show its aptness in offering services. If the machine is working properly, then it will serve a large number of people (Ahmed, 2012: 12). However, when the machine is not working to its optimum levels, it is not likely to record an improvement. Therefore, banking on the optimality of mac hinery is likely to improve the services that are offered in a project. Many people that deal with projects savor the issue of evaluation as it has numerous positive attributes. First, the evaluation gives room for improvement in the project. Secondly, evaluation assists in making the possible changes. Lastly, evaluation assists in preparing a budget that would improve the overall performance of the project if it is restarted. There are three types of evaluation that are mostly engaged in projects. The first type of evaluation is the process evaluation. This type of evaluation banks on evaluating the policies that are instilled in the project. Policies are the directives and regulatory accounts that are used in running the project. This is mostly done by the management which is in control of the project. The policies have a direct impact on the performance of the project as they are the vital controls of the project. Therefore, there is a need to come up with a management that knows how to conduct policies and ensure all the directives are followed. During evaluation, there is focus on the directives and policies and how they have been implemented in the project (Gordon, Buchanan and Bretherton, 2008: 13). Secondly, there is the evaluation of materials that are used in the project. Materials are important in that they are the basic needs of any project. Before starting any project, the management has to ensure it has ample materials. Ample materials will ensure the project is

Community Relations of MAS holdings

Community Relations of MAS holdings In any company, the greatest challenge is managing the business. To support this end, a companys relationship with the community plays a pivotal role. In terms of corporate social responsibility MAS Holdings has done a considerable amount of work towards uplifting Sri Lankans in a social context. It has also worked to retain customer attraction through achieving their targets and maintaining customer compliance standards by ensuring the employees work in a safe working environment. This report illustrates MAS Holdings relationship with the community and provides recommendations for improving community group relationships for business well-being. Company Background MAS Holdings is a company, which has focused on the apparel manufacturing business for the last 20 years. It has great success to date with a consolidated turnover of approximately more than 400 million USD and has a massive growth in operations. The majority of the success has been achieved within the US market, which accounts for almost 60% of sales. Europe and UK provides the majority of the balance. In terms of customer focus, the company gains 50-55% of turnover from Victoria Secret, 14% from Gap another 10% from Marks Spencer. In terms of global presence, the company is present in more than 5 locations globally, including China, Vietnam, Indonesia, Mexico, India, Hong Kong, United Kingdom, Maldives and US. The company is made of multiple investments mostly in the form of joint ventures in Intimate Apparel Manufacturing, Elastic Manufacturing, Knit Fabrics, Lace, Bra Accessories and recently Design Development. Key stakeholders and their level of influence and impact on the company 2a). Benefits of stakeholders analysis for MAS Holdings Undertaking a taking stakeholder analysis benefits the company as follows, Opportunity to identify the interest of the all stakeholders on the company Recognizing the groups that affect or affected by the company The power level of each stakeholder and ways to reduce negative impact on the company Identifying the stakeholders who have decrease association with MAS and getting them involved in company events at particular stages Identify potential issues that might disrupt the company It also helps to visualize the risk factors and plan strategic responses 2b). Key community groups and their impact on the company Stakeholder mapping provides insight in to which parties have the most impact on the company (See appendix 2). Described below is the influence and impact of each stakeholder. CEO and The Board of Directors (High Interest + High Power) This includes companys major players and potential stakeholders. In it consists of the chairperson, Mahesh Amalean and the board of directors which includes the other two Amalean brothers and 7 directors. (Refer appendix 2 figure) From the beginning MAS was a benchmark for being a superior employer. All the main key players of the company are responsible for sustainability in community development. By looking at the significant steps that have been taken by them to develop the community and their employees it is clear that they have made a big difference. As per Ajay Amalean it was the right thing to do. We had absolutely no idea that 20 years down the road, the things we were doing would be called CSR. Venture Capital and Customers of (High Interest + High Power) According to the power interest mix (Refer appendix 2 Figure 2) there is a clear indication that this is a category with high interest and power. Without these key individuals or groups, such as joint ventures, with Speedo and strategic partners such as Nike, Makes Spencer, Victorias Secret and Gap MAS Holdings part of the business operations would not have its current success. When MS selected MAS for their green manufacturing plant project (As mentioned in appendix 2 page ii) it demonstrated their recognition as a global customer that MAS is an organization that is conscious of environmental and social sustainability. This recognition will results in better relationship with worlds leading brands that are under pressure to maintain sustainability and it will help to maximize the profit of the company by attracting new customers and through customer retention. Employees (High Interest + Low Power) The higher management at MAS Holdings has set its employee objectives which are called as KPIs (Key performance indicators). However the drivers of these main KPIs are the employees themselves. It is noticeable in the Mendelows matrix (Refer appendix 2 Figure 2) this category holds high interest and low power on decision making. This group includes the executives and the machine operators of the company. In MAS, 92% of the employees are women. Focusing the women in the company MAS has launched an empowering program which is called Women Go Beyond (Refer appendix 2 page v). The men, who are working at MAS, enjoy the same benefits as women. These activities result in company growth through employee attraction and retention. Thus recruiting process is easier and the annual labor turnover is much less. As mentioned in appendix 2 these activities also results in higher productivity of operations, which is a one of the main achievements of a manufacturing plant. Community ( Low Interest + Low Power ) As mentioned in the mendelows matrix this category has a low interest and a power, but the company point of view its important to have a close relationship with the communities MAS operators. Hence they need more man power for their operations and its a great advantage when having a close relationship with the community specially in recruiting people and also in retaining them which will be discussed future in the report. How MAS use relationship marketing and approach the community through its concept 3a). Relationship marketing Relationship marketing refers to all marketing activities directed towards establishing, developing and maintaining successful relational exchanges Morgan hunt 1994 It is important to understand the benefits of maintaining good relationships with the community groups. Not only in FMCG companies but also within business to business companies, manufacturing plants benefit by having close relationships with the community groups that are relevant to them through the practice of sustainability within these communities. Though it doesnt have a direct impact on the company with regards to profits, sustainability, helps to increase the company standards, reputation and profits in a way that is mutually beneficial to the community and the company. By developing such enduring relationships the company can gain trust within the community, build employee commitment and loyalty towards the company. These things give long lasting benefits to the company. MAS Holdings is a company that gets these positive results out of such community relationships. 3b). What MAS Holdings does to attract their community groups and reach their hearts When building a relationship it should be done from a combination of Trust, commitment and cooperation. Trust According to Morgan hunt trust is defined as confidence in an exchange partners reliability and integrity Trust can be seen as a long term investment for the business. It works as glue in building business relationships with all stakeholders. Building trust among the customers and suppliers of will allow the MAS business to gain the upper hand to improve business with the US and European countries. In the same way MAS holdings most important resource is labor. As mentioned before 92% of the employees are women. Sri Lankan women are very particular in selecting the working place. Considering the culture, tradition of Sri Lanka, its important for women to have a safe working environment in manufacturing plants which will enhance their trust and the trust of the community. For an instance when started first EPZ in Katunayake and the country is declared as a free trade area most of investors started garment factories in those areas. 90% of the works become women, most or 18 25 of age and they came from rural area of the country, lived in boarding houses near the factory. In this period most of the employees suffered from sexual harassment and assault. They also had long working hours even without prior notice. Breaking through these grey clouds MAS become one of the best employers in Sri Lanka by creating a safe working environment. In addition the Amalean brothers made sure that their work force worked in an air conditioned environment, had free meals, and were given transportation to and from the factory. Commitment This is one the most important element which strengthens relationship marketing. As per Morgan and hunt, commitment is an enduring desire to maintain a valued relationship (Morgan and Hunt 1994, 23) Commitment could be considered in different ways, 1.Commitment towards the organization by the employees, commitment towards the brand or the product also the commitment towards the community etc. In order to foster this commitment MAS Holdings, created incentives based on service period giving gold coins to employees that had completed 5 years of service, providing increments each year so that an employee knew that if they stayed one more year their salary would increase and giving bonuses based on performance which encouraged the employees to be committed to continuous improvement. Co-operation with community groups In order for a business to operate in a geographic location it is important that the people living there are ready to accept the presence of this business. As MAS Holdings has many plants in many locations it has found it useful to co-operate with various community groups in order to establish their presence. For example through the Shadeline factory in the remote area of Mahiyanganaya, various projects were undertaken. These included assistance in building houses funding for primary education and assistance in social welfare. Some of the community assistance was provided through the Buddhist temple in the area which provided access to large portions of the community. Further to that association with the local police and welfare societies provided inroads to the lives of the people. The Level of influence and impact applied by pressure groups on MAS Holdings 4a. Pressure groups Pressure groups are organizations that seek to influence government the public and private business or advance a cause. Often they advance a political or ideological goal. These groups can be placed in to two main categories. Sectional Pressure groups Causal Pressure groups 4b. Sectional Pressure groups Sectional pressure groups represent a section of society. The pressure cause by these groups is often directly beneficial to the members. Religious groups (High impact) -Often in the rural areas of Sri Lanka where several of the MAS Factories are situated the Buddhist temple in that area is the central meeting place and many decisions are made there. MAS as an organization is encouraged to follow the local customs and cultural habits. The Employers Federation (High impact) -is a legal organization that MAS is part of. Adhering to the guidelines set by this organization is beneficial for MAS Holdings goal of ethical hiring and employment 4c. Causal Pressure groups Causal Pressure groups are associated with a set of ideas rather than people. The agendas they pursue may not be directly beneficial to their members. As a member of certain key groups MAS must adhere to standards they set. Some of these are listed below: The Joint Apparel Association Forum (JAAF) (Low impact) is the leading umbrella organization concerning the apparel industry in Sri Lanka. Making Sri Lanka the number one ethical destination for garment manufacturing (the Garments without Guilt initiative) is one of its chief objectives. MAS Holdings is a special invitee to this Forum and is expected to conform to the directives set by this forum. Several sub organizations are part of the JAAF. FAAMA Fabric Apparel Accessory Manufacturers Association FTZMA Free Trade Zone Manufacturers Association NAEA Apparel Exporters Association SLAEA Sri Lanka Apparel Exporters Association SLCGE Sri Lanka Chamber of Garment Exporters SLGBOA Sri Lanka Garment Buying Offices Association Various SBUs of MAS Holdings are involved in many of these sub organizations as well. Worldwide Responsible Accredited Production (WRAP) (High impact) -MAS Holdings is a member of and must adhere to their standards as well. The Board of Investment of Sri Lanka (Low impact) As a member MAS must adhere to certain standards. While these organizations are quite influential in Sri Lanka, MAS has lead the way in Ethical and Responsible employment therefore it is MAS that often sets the standards for these organizations. New communities that MAS can expand their services fro the betterment of the society In the tradition of MAS to lead in the area of CSR in Sri Lanka and sometimes the world, this could be taken for further by analyzing new community groups will always give the opportunity to connect to the community. Its proven that MAS is one of the fast growing companies in the world. Its very important to have a good relationship with the local government, society that they operators since it need more man power and carry out their operations in the respective communities. MAS has been doing all community projects targeting the employees and society such as women go beyond and other CSR activities (Refer appendix 2, page v vi). It needs to look in to future prospect in terms of building a close relationship and the target audiences of the new community groups are, Skilled future generation for Srilanka Target Group -School leavers of MAS employees Providing educational opportunities to the community in areas of English language education and IT Lets learn the importance of environmental sustainability Target Group -Schools (Students) Achieving sustainability Practicing and teaching Environmental sustainability 4 a) Why MAS should choose these two community groups Since MAS is targeting on the community itself it gives greater results to the company and the country when considering future leaders, minds in the country. By providing education which is required in the current business world it helps the young generation to foundation their career paths. By creating a strong and stable generation, it will eventually strengthen the communities of Srilanka, starting from the area that, MAS manufacturing plants operators. This will also benefit the country. When looking company point of view this program will not directly impact, but this will increase imagine and the good will of MAS among the communities which will help the company in recruitments and also in retaining employees. As per the 2nd community group, by helping the schools and spreading the massage about the importance of environmental sustainability by teaching them from their small ages it will give a give impact in their personal lifes as well as the country, environment. Also as mentioned before by establishing the name of MAS in their hearts by doing a worthwhile project to their lifes and the community MAS always be company that is socially responsible. Hence most of the MAS customers are particular on the CRS projects that MAS does, these kinds of projects gives positive marks and will strength the relationship with the customers as one of the responsible suppliers in the world which will attract more customers around the world. 4b Skilled Future generation for Srilanka Providing educational opportunities to the community in areas of English language education and IT MAS competes in the global market and deals mainly with the US and Europe. In order to communicate with its customers the most relevant language is English. No business that is global can survive without information. MAS recognized this need early in the game and is dependent on Information Technology for all information needs both internal and external. While there have been government initiatives to foster the teaching of English and IT these have often failed due to a lack of funding or will power. Having a community that is fluent in English and adept in IT provides MAS with a greater pool of individuals to select from for employment. Before looking at the all the school leavers MAS could target on the family members of employees at MAS. The selection criteria of this could a relative of a employee at MAS, who is 18 -27 age and has completed G.C.E advance level 2 passes and unemployed. While providing primary education to these communities can be carried out by supporting the government initiatives, family members of employees can be chosen out of the community to provide scholarships for further education. In this way MAS can give back to those who support the business while building trust, commitment and sustainability in the community. 4c Lets learn the importance of Environmental sustainability Achieving sustainability Practicing and teaching Environmental sustainability MAS was the first company to recognize the need for Environmental sustainability as a key global concept and put this knowledge into action by creating the first green plant in Sri Lanka. In order to take this message to the community in general MAS will have to create awareness and provide education. Currently there is no provision in the Sri Lankan school curriculum to teach environmental sustainability. Target group could be taken as 15-18 year old students hence it is the best age group that can be thought the importance of environmental sustainability and make it their way of life. To communicate this massage to the selected audience would be schools which are located in the areas that MAS manufacturing plants. As this area of education is most relevant to the future generation it is important that this area of study be included in the Schools curriculum. It is possible that MAS can team up with experts in the field from the United Nations Environment Program (UNEP) to get government approval and support to introduce this vital area of education. By conducting this program in schools, MAS is creating educated youth to the community and also who will be a example to the society and a person who carries a massage on how important sustainable development. These will also benefits MAS indirectly by establish a reputation among the community which the plant operates. Coordinated Communications mix for new community groups projects In order to have success in these two ventures it will be necessary to have a coordinated communication plan. The communications mix must target all the relevant stakeholders. As these are non-profit initiatives the communications mix must be adapted to suit the situation Internal stakeholders Management, Employees External stakeholders- Community, Government, Partners, Customers 5a. Internal stakeholders Management In order for both these initiatives to be successful the management must be aware of them and back them. As most of the decisions for funding will come from this group of individuals it is recommended that direct contact is made (personal selling) and the use of presentations would be advisable. An e-newsletter sent directly to their e-mail account and linked to a website with Links on Facebook and Twitter will provide them with any additional information they need and provide regular updates on the status of these projects. Management can also form a committee or working group to oversee and monitor the process of teaching and the progress of these initiatives. This group will report back to the management. Employees The employees too can receive the same newsletter and management can communicate the needs and progress to the employees at meetings. Making it possible for the employees to get involved in the teaching programs and funding is also recommended so that there is a greater employee ownership for these initiatives. 5b. External stakeholders Community By far the most effort and resources must go to making the community aware of these initiatives and the benefit thereof. While the employees in the community will take part of the message by word of mouth assuring that the correct communication is conveyed will require further effort on the part of MAS Holdings. At the inception of these initiatives the best option would be to start with a public relations campaign which includes press conferences, announcements at town meetings and branding. Having a Brand ambassador (such as one of the members of the Sri Lankan cricket team that work for MAS and are highly regarded by both urban and rural communities)would give a face to these initiatives. The most important part of these communities are the individuals that will receive the benefits of these programs. The teachers and students will receive their curriculum via an approved government syllabus. But programs and workshops can be organized (personal selling) to assure that quality information is available to theses two groups. Having exams to measure English and IT competency and contests to select the best idea for environmental friendliness with prizes awarded t best student or best idea will assure the students interest in these subjects (promotions). Government The shareholders of MAS have demonstrated their goodwill and capability they will not find it difficult to obtain government approval for these initiatives. Recently the government too took the stand that the way forward is through English education and IT. Furthermore if it is demonstrated to them that environmental sustainability is the way forward they too will join the process of becoming green direct selling is the most efficient method of communication here. Partners A great strength of MAS in carrying out a project is working together with partners who have the expertise. Involving The British Council for English education, Microsofts teaching services for fundamental IT education would provide a first step in these areas. For environmental sustainability United Nations Environment Program (UNEP), the Consumer Citizenship Networks (CCN) and the Looking for Likely Alternatives (LOLA) toolkit provide information and know-how. Having joint ventures with the above organizations would be beneficial to MAS and will lean credibility to the efforts. Customers Many customers are interested in the CSR projects undertaken by MAS. In MAS communiquà ©s it is possible to include the websites and social networking sites so that the customers can access more information about these projects. Allowing the customers to get involved through sponsorship will afford them an opportunity to pass on to their customers or the end customer the knowledge that they are not only receiving guilt free environmentally friendly products but also [part of the purchase is going towards community building and the education of the less fortunate. The garments could carry labels such as produced in eco-friendly factories, or your purchase provides for the education of a child in Sri Lanka. Measuring the success of the communications mix for both new community relationships In order to measure the success of the communications mix the standard evaluation criteria must be adapted to reflect the non-profit nature of this venture. Quantitative Measures Managements and employees contribution both financially and through time allocation can be easily quantified. That can then be used as an indicator of the success of the marketing communications. In the long run the number of individuals that are retained by MAS that have attended these programs can be counted and both the success of the internal communication strategy and the success of the programs can be evaluated. Community awareness can be measured by the number of individuals attending the programs. Also the exams that are held for the individuals and the response to the contests will give an indication of the success of the community communication strategy. Using benchmarking tools that the partners have developed over the years it may be possible to measure the success of the communications that have been carried out. For Government, Partners and Customers the main indication of the success of the communication strategy will be their financial participation. Targets must be set for the anticipated contribution and measuring the success of achieving these targets will give a clear indication of the said success. Hits on the website can also be used to quantify interest and communication success. Qualitative Measures Feedback can be obtained from Management and Employees as to their perception of the programs through an e-mail survey. Feedback can also be obtained from the students to ascertain their perceptions and attitudes towards the program. Furthermore community inquiries regarding the program can be accumulated and categorized to measure and determine the success of the communications mix. Conversations with the partners and customers can indicate their observations and thoughts on the endeavor. All this information can be used to measure the success of the marketing mix. Recommendation Continue doing community projects more which will support to sustain the relationship with the community and will also visualize the organization as a good responsible citizen Internally set key performance indicators to measure the amount of CSR projects completed and the quality of the program and the no.of impacts in order to understand value of the programs and can forecast the type programs should given to the community Conduct programs for male members in the company while carrying out women go beyond for the female team members to all employees motivated Manage communication campaigns to the new community groups in a strategic way to attract them to the projects conducted and built trustworthiness among the company Prepare booklets, including CSR projects that has made a difference in the community and also use modern technology to spread the good will of MAS holdings and attract customers Always keep the employees informed on the CRS projects that are done by the company and make feel them that they work for a socially responsible organization Implement a system to collect feedback from all the participants of the CSR projects. Also for new ideas for new projects from employees as well as external groups Conclusion Its very important to maintain a mutually beneficial relationship all the stakeholders since each of them are directly or indirectly involve with the company. MAS has become one of the best multinational companies in terms of business also in community relationships they have maintained. By establishing a good reputation among the communities they operators, local government, customers also the pressure groups it has been easy to execute their business activities anywhere in the country and the world. References Appendix 1 Company Background It was in 1987 when the three brothers, Mahesh, Sherad and Ajay Amaleans took their first step to begin as a small entrepreneurial and to make it one of the largest south Asian intimate apparel manufacture and a competitive sportswear provider in the region. Now a company, with an annual turnover of USD 700 million. MAS Holdings which operates globally includes design studios, and 28 world class manufacturing plants. Thus giving career opportunities for over 45000 people to, excel through their talents and capabilities. MAS Holdings consists of four main divisions namely Intimates, Active, Fabrics, and Investment which are overseen by Corporate Solutions which centralizes the operation in all four strategic business units. Furthermore MAS Holdings has taken a step forward by launching its own lingerie brand Amante in fall 2007 and have made it their strategy to be the premium lingerie brand in Asian region. Vision and the Mission of Vision No.1 preferred partner of the world is leading brands of Intimates Sportswear with a turnover of USD 1Bn by 2010 Mission We provide the worlds leading brands of Intimates Sportswear with reliable innovative design to deliver solutions. Strategic partners and customer portfolio MAS has become one of the strategic vendor for some of the best brands in the world such as Victorias Secret, Nike and Marks Spencer also it services other global brands as Adidas, Reebok, Columbia, Lulu lemon, Banana Republic, Ann Taylor, Lane Bryant, Soma Intimates, GAP and Speedo and much more. Victorias Secret Stores and Nike selected MAS as Vendor Partner of the Year 2006. One of the key factors of MAS success is the ability to forge partnerships with the leaders if the industry such as The Limited Inc,  Triumph International, Speedo International, Stretchline UK, Noyon Dentelles, Prym Intimates Group, Dogi International, Textprint SA and Brandot International. Product range portfolio MAS products can be categorized as below. Competitors of and the market position As a large manufacturing company MAS has international and local competitors. Internationally competitors would be Ace which is a large intimate manufactures in Hong Kong, Clover, Luen Thai which operates in several countries and Tefrone the main competitor in the seamless market and Brandix apparel which is the local rival. Victoria secret positions MAS as their main preferred vendor and the company is regarded as one of the the top 10 intimate manufactures in the world. Analyzing all the information motioned above its clear that MAS holding is a successfully driven family owned company. The brothers decided to stick to their joint venture criteria of choosing partners who brought in technology expertise, marketing knowledge or access to certain markets. Background for Best Ethical practices MAS holdings as a history of ethical business practices that predate the concept of CSR. In addition, it ensures a healthy and safe work place, which regarded as a good business practice. However, the ethical approach to manufacturing is setting the organization apart from the competitive apparel sector. To support the vision of itself developed their own CSR strategy called MAS Go beyond, this program empower the organizations 92% of the female workforce also develop a sustainability-mined n youth, future employees and leaders of the organization. Source Company website, Researches on the web, Company Magazines

Biomes of the earth Essay

A Biome is all of the life zones, all plants, animals, and other organisms, as well as the physical environment in a particular area. A biome is characterized by its plant life, which is determined by its location. For example, northern coniferous forests exist in sub-arctic portions of North America and Asia, but further north, the conditions are simply too harsh and the season too brief for trees to grow. Instead of trees, the short vegetation of the tundra thrives in these areas. The same occurs with altitude, as trees give way to short alpine vegetation in high mountainous regions. A biome is composed of many ecosystems, which are smaller communities of plants and animals and their habitats, the physical parts of their environment that affect them. Whereas, the boundaries of a biome are determined by climate, the boundaries of ecosystems are physical features, such as ridges or riverbanks, which separate one community from another. Any given place may have several different ecosystems that vary in size and complexity. A tropical island, for example, may have a rain forest ecosystem that covers hundreds of square miles, a mangrove swamp ecosystem along the coast, and an underwater coral reef ecosystem. No matter how the size or complexity of an ecosystem is characterized, all ecosystems exhibit a constant exchange of matter and energy between the biotic and abiotic community. The ecosystems of a particular biome tend to have plants with similar growth forms and animals with similar feeding habits. Major biomes include tropical rain forest, northern coniferous forest, tundra, desert, grassland, savanna, and chaparral. The tropical rain forest is the most complex biome in the world. This biome is found at low elevations in the tropics where it is always warm and wet. Rain forests are characterized by a dense tree canopy tree top branches and leaves that overlap with each other, creating a shaded forest interior. These canopies may reach up to 160 feet high. The thick canopy allows little sunlight to penetrate, so rain forest floors have little ground cover. The soil lacks nutrients, and most plants are able to store what few nutrients  they can absorb. There are more species of plants in rain forests than in any other ecosystem in the world. Deep within the clutter of dense foliage, individual species boast unique characteristics suited to their highly specialized existence. Middle-story plants, for example, often have large leaves to capture what little light filters through the canopy, while epiphytes have overlapping leaves that trap and store water. The northern coniferous forest, also known as the taiga in Russia, is found in a broad subarctic band across Alaska, Canada, Scandinavia, Russia, and China, where the winters are long and cold. Conifers, such as spruce, larch, and fir, are the dominant plants, but lichens and mosses are abundant too. These forests usually occupy formerly glaciated regions and occur in association with lakes, bogs, and rivers. The tundra is the treeless plain that lies north of the northern coniferous forests and on the Antarctic Peninsula in the southern hemisphere. Trees cannot survive in this biome because of the cold temperatures, high winds, and heavy snowfall, as well as the permafrost, a layer of permanently frozen subsoil. Plant life tends to grow low to the ground. In the summer, large numbers of birds migrate to the tundra to feed on insects. Other animals found in this area include reindeer, wolves, fox, voles, and lemmings. A similar biome, called the alpine biome, is found in high mountain areas around the world. Similar harsh conditions cause vegetation to grow low to the ground in alpine meadows. Desert biomes are characterized by less than 10 inches of annual precipitation and high temperatures. To combat this lack of moisture, desert plants have developed water-conserving features, such as leaves that are light-colored, small, thick, or waxy. Animals that live in the desert are often light-colored, blend in well with their surroundings, and are usually more active at night to avoid the blazing heat during the day. Grassland biomes are found on every continent except Antarctica, accounting for about one quarter of the Earth’s land surface. Typically found on flat or rolling terrain, grasslands tend to occur in the interior of continents  where precipitation is lower. Periodic droughts occur in most grasslands, accompanied by searing heat that scorches most vegetation in the area. Grasslands are covered with grasses, sedges, and other low-growing, perennial plants. Drought, fire, and grazing by herbivores, such as bison and deer, restrict tree growth. Most grasslands have been extensively cultivated and are now regions where major crops of wheat, corn, and other grains are grown. Temperate natural grasslands develop in regions characterized by an annual rainfall between 10 and 30 inches. Tropical savannas are expansive grasslands dotted with trees. The world’s largest and best-known savanna is the African savanna, which covers much of the continent south of the Sahara desert. In the African savanna, herds of animals graze on the tall grass, and giraffes browse on the trees. Other tropical savannas are found in South America, India, and Australia. The chaparral biome is dominated by dense thickets of mostly small-leafed evergreen shrubs. It is characterized by hot, dry summers and cool, wet winters. This biome can be found in the foothills of California and Mediterranean climate regions. Chaparral plants have adapted to the frequent fires that result from lightning and dry conditions. The chaparral shrublands of California, with mixed communities of low-growing evergreen or deciduous shrubs, represent a distinct habitat in large parts of western North America. Some of the most well-developed chaparral shrubland is found in the foothills of the Sierra Nevada and Coast Range mountains of California and in mountainous areas of Arizona and Utah. All of these biomes contain different animal species. However, all of these biomes have the same purpose in the world. That purpose is to support and sustain life on our planet.

Rationalism vs Empiricism Using Descartes 2nd Meditation & Hume Essay

Q3:What are the main differences between rationalism and empiricism as approaches to knowledge? Explain the advantages and disadvantages of each, using Descartes (Second Meditation) as the example of a rationalist, and Hume or Locke as the example of an empiricist. In your view which approach better explains the common-sense knowledge of the world that we take for granted? Common-sense knowledge is information we know and understand unproblematically. It could be that a spider has six legs, your two times tables or that in answering a multiple choice test, it is a good idea to bring a rubber and fill in your answers in pencil. It is information gained from ordinary life. Epistemology is a philosophical term in reference to the nature and limitations of knowledge. It addresses firstly what is knowledge, secondly how is knowledge acquired and thirdly the limitations of knowledge. Rationalism and empiricism are two approaches which seek to provide answers to these questions (Cottingham, 1988). Empiricism perceives that the development of concepts and ideas are dependent on the senses (Markie, 2008). Alternatively rationalism ascertains that reasoning, intuition and deduction are the ultimate vehicles to acquiring knowledge, not sensory experience. These theories do not necessarily exist in opposition of each other, but can co-exist to describe how one views the acquisition of knowledge in different fields (Markie, 2008). Throughout this essay, I will discuss the advantages and disadvantages of each view using Descartes’ ‘Second Meditation’ in contrast to Hume’s ‘Enquiry Concerning the Human Understanding’. I will then elaborate how the Empiricist perspective provides a better explanation to common sense knowledge of the world we live in. Rationalism Rationalism is a method in which the criterion of the truth is not sensory but intellectual and deductive. The rationalistic perspective survives on the assumption that firstly, there is a rational structure to the world and secondly, that people have the capacity to comprehend it. It utilises the deductive methods of logic to provide a model for all human knowledge and relies on intuition (Markie, 2008). This is not always the case, so this philosophy cannot be relied in all circumstances. Rationalism is founded on the thesis of Intuition/Deduction, thesis of Innate Knowledge or Innate Concept thesis separately or in some combination (Markie, 2008). The Intuition/Deduction thesis proposes that in a particular subject area, some information is known by intuition alone or that knowledge is gained by deduction from intuited propositions. Experiences are incapable of developing one’s knowledge but can catalyse thinking causing knowledge to progress from unconsciousness to consciousness (Cottingham, 1988). The Innate Knowledge thesis asserts that some knowledge is inherent within humanity like DNA, as part of our rational nature. The Innate Concept theory is based on the assertion that some of our concepts are not gained from experience (Markie, 2008). The rational nature organically possesses an individual’s concepts. Sense experiences might catalyse a process by which concepts are better understood but experience does not provide the concepts or determine the information they contain, rationality does (Markie, 2008). Other minor theories which are used less significantly to endorse Rationalism are the Indispensability of Reason Thesis and the Superiority of Reason Thesis. The Indispensability of Reason theorem states that we gain knowledge in a certain area when we utilise deduction and employ intuition. The Innate concepts and instances could not have been gained through the sense experience. The second strain stems that knowledge gained â€Å"a priori† through reasoning is superior to that gained through experience (Markie, 2008). In reference to Descartes’ Second Meditation, he explains how rationality can be used to pick up information that is not completely provided by the senses through the example of the hats and coats (Descartes, 1984). Rationalism can provide knowledge which is otherwise unattainable â€Å"Something which I thought was seeing with my eyes is in fact solely grasped by the faculty of judgement which is my mind. † Empiricism Empiricism is the other branch of epistemology, where knowledge is discovered through experience and observation, modelled on natural sciences. Knowledge is â€Å"a posteriori† catalysed by a sensory experience (Markie, 2008). Empiricism is not based on a definitive complete rational system of knowledge but does provide verifiable understandings and information, useful for everyday life (Hume, 1975). In David Hume’s piece â€Å"An enquiry concerning the human understanding and concerning the principals of morals†, Hume purports that the  Ã¢â‚¬Å"†¦most lively thought is still inferior to the dullest sensation. † Hume interjects that thoughts and ideas are less lively perceptions in contrast to impressions where we are encouraged to feel, experience and will (Hume, 1975). He labours his point through the example of the man in a fit of rage, as opposed to someone thinking of espousing those feelings. Rationalism only recalls the information or experience. It is incomparable to the intensity from the original experience provided by empiricism. It might appear that thoughts are without the same restrictions the body possess (Hume, 1975). In reality they have ‘narrowly confined limits with no more creative power than compounding, transposing, augmenting or diminishing the materials provided by the senses’. If a person is without the capacity of one of the senses, they are devoid of the information provided by that sense and are incapable of understanding information attached to that sensation (Hume, 1975). Restoring that sense enables them to receive sensory input, enabling them to conceive the attached ideas. This proves the importance of the sensory experience and that without it understanding is impossible. Comparison In my opinion, Empiricism better explains the common-sense view of the world. This is because knowledge gained through rational thought however much you can understand it, is not engrained or integrated into your core beliefs to the same degree as that gained through tangible experience. Knowledge gained through experience is more strongly felt and can be considered to be superior to knowledge gained by reflection (Hume, 1975). Without an experience of the subject in focus, the information is detached and reflection cannot proceed to occur. Intuition and deduction, however relevant, are open to deception and can lead to inaccurate assumptions. People previously believed the earth was flat and the earth was the centre of the universe, as this â€Å"information† fit their current schemas. It made sense but lead to wrong conclusions as it lacked testing. It is through empirical observation that accurate insight was reached. Their rational thinking followed logical deduction and was believed to be correct due to their intuition, but even rational thinking can be fallible leading to wrong assumptions (Descartes, 1984). It is proven that when people possess strongly held beliefs, they perceive information in such a way to support their current understanding and deny opposing views, filtering out information that does not fit their current schemas like putting blinkers on a horse. Although they believe their thoughts to be rational, their powers of deduction are compromised and can be rationally wrong. This significantly limits their ability to gain knowledge (Descartes, 1984). Conclusion Rationalism and Empiricism are two distinctly different views relating to epistemology and the degree of input that the senses provide in the formation of knowledge. Rationalism through intuition, deduction and rational logic ascertains certain knowledge which perhaps cannot be scientifically proven through observation (Markie, 2008). On the other hand, Empiricism understands the role of sensory experience and observation in order to develop one’s knowledge. In reality, both are useful and even essential to the formation of any knowledge. References Cottingham, P (1988) The Rationalists, Oxford University Press. Oxford; New York Descartes, R. (1984) Meditations. Second Meditation, ‘The nature of the human mind, & how it is better known than the body’, translated by Cottingham, J. in The Philosophical Writings of Descartes, vol II (Cambridge U. P. , 1984) pp 16-23 Hume, D. (1975) An enquiry Concerning Human Understanding [Section 2, ‘Of the Origin of Ideas’ (P. H. Nidditch, ed. , Oxford: Clarendon Press, 1975), pp17-22. Markie, P (2008), â€Å"Rationalism vs. Empiricism†, The Stanford Encyclopedia of Philosophy, viewed 2nd October 2011, http://plato. stanford. edu/entries/rationalism-empiricism/.